The Rise of Social Networking Ad Spending

THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 50% ONLINE ADVERTISING SPENDING AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT MOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks THE RISE OF SOCIAL NETWORKING AD SPENDING Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Face- book is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study's other most interesting facts and figures are featured in the below graphic. Flowtown. HALF OF THE WORLD'S SOCIAL NETWORKING ADVERTISEMENT WORLDWIDE SOCIAL SPENDINGS ARE DIRECTED TOWARD FACEBOOK, WHICH IN JULY, 2010 HIT NETWORKING AD 500 MILLION USERS. $4,260 SPENDING 29.1% $3,300 30.7% Amount Spent: $2,530 26.6% Millions & Annual % Change $2,145 75% $1,225 155.0% 2006: $480 YEAR: 2007 2008 2009 2010 2011 U.S. SOCIAL NETWORK ADVERTISING SPENDING SPENDING BY VENUE $2.09 (millions and percent of total) 2009 U.S. only 24.2% 22% Annual Totals: 36% f Facebook $500 $1.68 Billions & Annual % Change * MySpace $445 20.3% 10% Social Games & Apps $144 $1.40 Other Social Networks $310 17.2% 32% YEAR: 2009 2010 2011 PROJECTED TOTAL U.S. ONLINE SPENDING BY VENUE ADVERTISING SPENDING (millions and percent of total) 2010 U.S. only 23% Looking at online advertising as a whole, social networking ads make up an estimated 7% of all U.S. online advertising spending. f Facebook $835 $31.0 50% * MySpace $323 8% 9.5% Social Games & Apps $142 Annual Totals: $28.3 Other Social Networks $383 Billions & Annual % Change 12.3% 19% $25.2 6.8% $23.4 10.6% $22.4 -4.6% $23.6 By 2011 U.S. and worldwide advertising on MySpace is estimated to decline about 5.5% 38% 38% from $445 million in 2009 YEAR: 2008 2009 2010 2011 2012 2013 AT $1.68 billion the U.S. spends nearly half of all the world's social networking advertisement money, while worldwide spending as a whole has reached $3.3 billion in 2010 ONLINE ADVERTISING SPENDING 50% $ AS PERCENT OF TOTAL MEDIA ADVERTISING KRISTINA HANSEN, a reporter from the Los Ange- les Times states that, "Worldwide, overall social media ad spending is leveling off - except for on Facebook. Advertisers around the globe will pour an estimated $1.76 billion on the site in 2011, which is a 165% increase from 2009. 15.2% f 13.8% Annual Totals: Billions & Annual % Change 12.3% HOW MANY SOCIAL MEDIA USERS 11.2% TURN TO SOCIAL MEDIA WHEN 9.9% MAKING PURCHASE DECISIONS? 8.7% By listed product, service category, and frequency YEAR: 2008 2009 2010 2011 2012 2013 I REGULARLY TURN TO SOCIAL MEDIA I SOMETIMES TURN TO SOCIAL MEDIA TRAVEL BANKS OR CLOTHES EATING OUT МOBILE PERSONAL CARS OR GROCERIES PRESCRIP- OR TRAVEL FINANCIAL OR OR RESTAUR- PHONES & CARE TRUCKS OR FOOD TION OR OTC SERVICES SERVICES SHOES ANTS SERVICES PRODUCTS DRUGS 4% & 24% 4% & 10% 3% & 23% 3% & 21% 2% & 21% 3% & 15% 2% & 15% 2% & 15% 1% & 10% + $$ Sources: eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks