The rise of Online Video in Latin America

The rise of Online Video in LatAm Online Video Ad Spend in U.S. $1.8 Billion +40% was the U.S. online video ad spending in 2011 Vs. year ago 6% of all budget Video ads represented 6% of all online ad spending in 2011 Video growth surging in LatAm $2.5 Billion +42% was the LatAm online ad spending in 2011 Vs. year ago 3.5X faster growth Online ad spending growth 3.5X faster than all media The reach is greater in LatAm Worldwide 84% USA 85% Argentina 96% Brazil 81% Chile 92% Mexico 82% OVERMEDIA cast source: comScore The rise of Online Video in LatAm Online Video Ad Spend in U.S. $1.8 Billion +40% was the U.S. online video ad spending in 2011 Vs. year ago 6% of all budget Video ads represented 6% of all online ad spending in 2011 Video growth surging in LatAm $2.5 Billion +42% was the LatAm online ad spending in 2011 Vs. year ago 3.5X faster growth Online ad spending growth 3.5X faster than all media The reach is greater in LatAm Worldwide 84% USA 85% Argentina 96% Brazil 81% Chile 92% Mexico 82% OVERMEDIA cast source: comScore