Ricky Carmichael Racing - Q4 Analytics

RICKY CARMICHAEL By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing Facebook Analytics - Ricky Carmichael Racing A Three Month Breakdown: November – January Ricky's Fan Base 108,000 Male 18-24 33% 106,000 Male 13-17 25% 104,000 102,000 Male 25-34 14% 100,000 Positive Viewership MILLION 5.5 108,700 Total fans have opted-in to daily communication from Ricky Carmichael Posts were viewed on the Facebook page 65,092 16,526 Fans have clicked through to the Facebook page ater viewing a post People engaged with Ricky Carmichael directly on the page during this period 4, Fan reach for sponsor related posts Fans remember the glory days... Let's turn the clock back 10 years! Do you remember this race? Tell us where you were when you saw it! FOX RACING 78,888 USERS 1,477 Likes SUZUKI 58,881 USERS Let's turn the clock back 10 years! Do you remember this race? Tell us where you were when you saw it! 1,022 Likes MONSTER ENERGY 44,083 USERS 1,021 Likes RC vs James Stewart in 2006, one for the ages! TEAM CHEVY 34,943 USERS Here's a blast from the past! Who remembers RC battling it out with James Stewart at Washougal? 894 Likes Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing