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Ricky Carmichael Racing - Facebook Campaign Growth

4. FACEBOOK ANALYTICS RICKY CARCHAEL RACING. :A Three Month Breakdown Jul-Sept 2011 By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing 4 Analyzing: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation. 1 84% MALE AGGREGATED DEMOGRAPHIC DATA ABOUT YOUR FACEBOOK FAN BASE 14% FEMALE FACEBOOK PAGE GROWTH OF 16% COMPARED TO PREVIOUS PERIODS 2 BUILDING A LARGE FOLLOWING REQUIRES A NETWORK OF PLATFORMS, WORKING IN CONJUNCTION TO DRIVE VISITORS TO THE FAN PAGE 95000 90000 3 INFLUENCER OUTREACH HELPS SPREAD POSITIVE SENTIMENT TO 85000 THE PEOPLE THAT MATTER MOST 4 TOP INFLUENCER PAGES WHO HAVE MENTIONED RICKY CARMICHAEL IN RECENT FACEBOOK POSTS RICKY'S REACH – BREAKDOWN OF HOW MANY PEOPLE INTERACT WITH RICKY FROM AROUND THE GLOBE MONSTER ENERGY 12.3 M USERS DC SHOES 5.9 M USERS NASCAR 2.1 M USERS TOP COUNTRIES TOP CITIES SUPERCROSS 865 K USERS USA - 51,000 ATLANTA – 1,600 TEAM CHEVY 244 K USERS FRANCE - 4,400 DALLAS - 1,500 DAYTONA INT'L SPEEDWAY 243 K USERS U.K. - 3,800 BUENOS ARIES – 1,400 5 6 USING THE EDGERANK ALGORITHM, QUANTITATIVE METRICS THAT OPTIMIZED FACEBOOK CONTENT PROVE A POSITIVE VIEWERSHIP HAS INCREASED PAGE ENGAGEMENT | MILLION 5.4 96,440 WHEN YOU ASK FOR ENGAGEMENT, YOU GET ENGAGEMENT... 'LIKE' this if you would wear the #4 Flexfit Hat from Fox Racing! 1,230 LIKES Total fans have opted-in to daily communication on the Page Posts were viewed on the Facebook page 'LIKE' this if you're ready for the weekend! Remember, RC races the Monster Energy Truck in lowa on Saturday at 8PM! 757 LIKES 67,458 14,572 'LIKE' this to wish RC luck at Kentucky Speedway tonight for the NASCAR Camping World Truck Series! Catch it on SPEED starting at 8pm. 755 LIKES Users have clicked through to the Page after viewing a post Times users engaged with Ricky Carmichael directly on the Page during this period 'LIKE' this to wish RC luck as he prepares for the Pocono Raceway tomorrow. Ricky will be putting on his Oakleys and getting started at 1PM ET. 601 LIKES Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing 4. FACEBOOK ANALYTICS RICKY CARCHAEL RACING. :A Three Month Breakdown Jul-Sept 2011 By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing 4 Analyzing: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation. 1 84% MALE AGGREGATED DEMOGRAPHIC DATA ABOUT YOUR FACEBOOK FAN BASE 14% FEMALE FACEBOOK PAGE GROWTH OF 16% COMPARED TO PREVIOUS PERIODS 2 BUILDING A LARGE FOLLOWING REQUIRES A NETWORK OF PLATFORMS, WORKING IN CONJUNCTION TO DRIVE VISITORS TO THE FAN PAGE 95000 90000 3 INFLUENCER OUTREACH HELPS SPREAD POSITIVE SENTIMENT TO 85000 THE PEOPLE THAT MATTER MOST 4 TOP INFLUENCER PAGES WHO HAVE MENTIONED RICKY CARMICHAEL IN RECENT FACEBOOK POSTS RICKY'S REACH – BREAKDOWN OF HOW MANY PEOPLE INTERACT WITH RICKY FROM AROUND THE GLOBE MONSTER ENERGY 12.3 M USERS DC SHOES 5.9 M USERS NASCAR 2.1 M USERS TOP COUNTRIES TOP CITIES SUPERCROSS 865 K USERS USA - 51,000 ATLANTA – 1,600 TEAM CHEVY 244 K USERS FRANCE - 4,400 DALLAS - 1,500 DAYTONA INT'L SPEEDWAY 243 K USERS U.K. - 3,800 BUENOS ARIES – 1,400 5 6 USING THE EDGERANK ALGORITHM, QUANTITATIVE METRICS THAT OPTIMIZED FACEBOOK CONTENT PROVE A POSITIVE VIEWERSHIP HAS INCREASED PAGE ENGAGEMENT | MILLION 5.4 96,440 WHEN YOU ASK FOR ENGAGEMENT, YOU GET ENGAGEMENT... 'LIKE' this if you would wear the #4 Flexfit Hat from Fox Racing! 1,230 LIKES Total fans have opted-in to daily communication on the Page Posts were viewed on the Facebook page 'LIKE' this if you're ready for the weekend! Remember, RC races the Monster Energy Truck in lowa on Saturday at 8PM! 757 LIKES 67,458 14,572 'LIKE' this to wish RC luck at Kentucky Speedway tonight for the NASCAR Camping World Truck Series! Catch it on SPEED starting at 8pm. 755 LIKES Users have clicked through to the Page after viewing a post Times users engaged with Ricky Carmichael directly on the Page during this period 'LIKE' this to wish RC luck as he prepares for the Pocono Raceway tomorrow. Ricky will be putting on his Oakleys and getting started at 1PM ET. 601 LIKES Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing 4. FACEBOOK ANALYTICS RICKY CARCHAEL RACING. :A Three Month Breakdown Jul-Sept 2011 By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing 4 Analyzing: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation. 1 84% MALE AGGREGATED DEMOGRAPHIC DATA ABOUT YOUR FACEBOOK FAN BASE 14% FEMALE FACEBOOK PAGE GROWTH OF 16% COMPARED TO PREVIOUS PERIODS 2 BUILDING A LARGE FOLLOWING REQUIRES A NETWORK OF PLATFORMS, WORKING IN CONJUNCTION TO DRIVE VISITORS TO THE FAN PAGE 95000 90000 3 INFLUENCER OUTREACH HELPS SPREAD POSITIVE SENTIMENT TO 85000 THE PEOPLE THAT MATTER MOST 4 TOP INFLUENCER PAGES WHO HAVE MENTIONED RICKY CARMICHAEL IN RECENT FACEBOOK POSTS RICKY'S REACH – BREAKDOWN OF HOW MANY PEOPLE INTERACT WITH RICKY FROM AROUND THE GLOBE MONSTER ENERGY 12.3 M USERS DC SHOES 5.9 M USERS NASCAR 2.1 M USERS TOP COUNTRIES TOP CITIES SUPERCROSS 865 K USERS USA - 51,000 ATLANTA – 1,600 TEAM CHEVY 244 K USERS FRANCE - 4,400 DALLAS - 1,500 DAYTONA INT'L SPEEDWAY 243 K USERS U.K. - 3,800 BUENOS ARIES – 1,400 5 6 USING THE EDGERANK ALGORITHM, QUANTITATIVE METRICS THAT OPTIMIZED FACEBOOK CONTENT PROVE A POSITIVE VIEWERSHIP HAS INCREASED PAGE ENGAGEMENT | MILLION 5.4 96,440 WHEN YOU ASK FOR ENGAGEMENT, YOU GET ENGAGEMENT... 'LIKE' this if you would wear the #4 Flexfit Hat from Fox Racing! 1,230 LIKES Total fans have opted-in to daily communication on the Page Posts were viewed on the Facebook page 'LIKE' this if you're ready for the weekend! Remember, RC races the Monster Energy Truck in lowa on Saturday at 8PM! 757 LIKES 67,458 14,572 'LIKE' this to wish RC luck at Kentucky Speedway tonight for the NASCAR Camping World Truck Series! Catch it on SPEED starting at 8pm. 755 LIKES Users have clicked through to the Page after viewing a post Times users engaged with Ricky Carmichael directly on the Page during this period 'LIKE' this to wish RC luck as he prepares for the Pocono Raceway tomorrow. Ricky will be putting on his Oakleys and getting started at 1PM ET. 601 LIKES Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing 4. FACEBOOK ANALYTICS RICKY CARCHAEL RACING. :A Three Month Breakdown Jul-Sept 2011 By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing 4 Analyzing: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation. 1 84% MALE AGGREGATED DEMOGRAPHIC DATA ABOUT YOUR FACEBOOK FAN BASE 14% FEMALE FACEBOOK PAGE GROWTH OF 16% COMPARED TO PREVIOUS PERIODS 2 BUILDING A LARGE FOLLOWING REQUIRES A NETWORK OF PLATFORMS, WORKING IN CONJUNCTION TO DRIVE VISITORS TO THE FAN PAGE 95000 90000 3 INFLUENCER OUTREACH HELPS SPREAD POSITIVE SENTIMENT TO 85000 THE PEOPLE THAT MATTER MOST 4 TOP INFLUENCER PAGES WHO HAVE MENTIONED RICKY CARMICHAEL IN RECENT FACEBOOK POSTS RICKY'S REACH – BREAKDOWN OF HOW MANY PEOPLE INTERACT WITH RICKY FROM AROUND THE GLOBE MONSTER ENERGY 12.3 M USERS DC SHOES 5.9 M USERS NASCAR 2.1 M USERS TOP COUNTRIES TOP CITIES SUPERCROSS 865 K USERS USA - 51,000 ATLANTA – 1,600 TEAM CHEVY 244 K USERS FRANCE - 4,400 DALLAS - 1,500 DAYTONA INT'L SPEEDWAY 243 K USERS U.K. - 3,800 BUENOS ARIES – 1,400 5 6 USING THE EDGERANK ALGORITHM, QUANTITATIVE METRICS THAT OPTIMIZED FACEBOOK CONTENT PROVE A POSITIVE VIEWERSHIP HAS INCREASED PAGE ENGAGEMENT | MILLION 5.4 96,440 WHEN YOU ASK FOR ENGAGEMENT, YOU GET ENGAGEMENT... 'LIKE' this if you would wear the #4 Flexfit Hat from Fox Racing! 1,230 LIKES Total fans have opted-in to daily communication on the Page Posts were viewed on the Facebook page 'LIKE' this if you're ready for the weekend! Remember, RC races the Monster Energy Truck in lowa on Saturday at 8PM! 757 LIKES 67,458 14,572 'LIKE' this to wish RC luck at Kentucky Speedway tonight for the NASCAR Camping World Truck Series! Catch it on SPEED starting at 8pm. 755 LIKES Users have clicked through to the Page after viewing a post Times users engaged with Ricky Carmichael directly on the Page during this period 'LIKE' this to wish RC luck as he prepares for the Pocono Raceway tomorrow. Ricky will be putting on his Oakleys and getting started at 1PM ET. 601 LIKES Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing 4. FACEBOOK ANALYTICS RICKY CARCHAEL RACING. :A Three Month Breakdown Jul-Sept 2011 By: Brian O'Toole, Cameron Daniels, & Darius Barnes of What's Next Marketing 4 Analyzing: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation. 1 84% MALE AGGREGATED DEMOGRAPHIC DATA ABOUT YOUR FACEBOOK FAN BASE 14% FEMALE FACEBOOK PAGE GROWTH OF 16% COMPARED TO PREVIOUS PERIODS 2 BUILDING A LARGE FOLLOWING REQUIRES A NETWORK OF PLATFORMS, WORKING IN CONJUNCTION TO DRIVE VISITORS TO THE FAN PAGE 95000 90000 3 INFLUENCER OUTREACH HELPS SPREAD POSITIVE SENTIMENT TO 85000 THE PEOPLE THAT MATTER MOST 4 TOP INFLUENCER PAGES WHO HAVE MENTIONED RICKY CARMICHAEL IN RECENT FACEBOOK POSTS RICKY'S REACH – BREAKDOWN OF HOW MANY PEOPLE INTERACT WITH RICKY FROM AROUND THE GLOBE MONSTER ENERGY 12.3 M USERS DC SHOES 5.9 M USERS NASCAR 2.1 M USERS TOP COUNTRIES TOP CITIES SUPERCROSS 865 K USERS USA - 51,000 ATLANTA – 1,600 TEAM CHEVY 244 K USERS FRANCE - 4,400 DALLAS - 1,500 DAYTONA INT'L SPEEDWAY 243 K USERS U.K. - 3,800 BUENOS ARIES – 1,400 5 6 USING THE EDGERANK ALGORITHM, QUANTITATIVE METRICS THAT OPTIMIZED FACEBOOK CONTENT PROVE A POSITIVE VIEWERSHIP HAS INCREASED PAGE ENGAGEMENT | MILLION 5.4 96,440 WHEN YOU ASK FOR ENGAGEMENT, YOU GET ENGAGEMENT... 'LIKE' this if you would wear the #4 Flexfit Hat from Fox Racing! 1,230 LIKES Total fans have opted-in to daily communication on the Page Posts were viewed on the Facebook page 'LIKE' this if you're ready for the weekend! Remember, RC races the Monster Energy Truck in lowa on Saturday at 8PM! 757 LIKES 67,458 14,572 'LIKE' this to wish RC luck at Kentucky Speedway tonight for the NASCAR Camping World Truck Series! Catch it on SPEED starting at 8pm. 755 LIKES Users have clicked through to the Page after viewing a post Times users engaged with Ricky Carmichael directly on the Page during this period 'LIKE' this to wish RC luck as he prepares for the Pocono Raceway tomorrow. Ricky will be putting on his Oakleys and getting started at 1PM ET. 601 LIKES Insights provided by Facebook.com/RickyCarmichael and presented by What's Next Marketing

Ricky Carmichael Racing - Facebook Campaign Growth

shared by brianotoole on Jan 17
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Facebook campaign growth during a three month period.

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