Refuel Agency Millennial Teens Digital Explorer Infographic

refuel agency Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. This report presents a detailed image of these digital natives and how the digital age affects their everyday lives. Millennial Teens digital explorer Full Report: Research.refuelagency.com/millennialteenexplorer Millennial Teens They're smart, they're powerful, and they're living the future today! THEY ARE DIGITAL NATIVES... Technology Is Their Life They Spend Most Of Their Day With Tech Devices Top 10 Products That Millennial Teens Say They Cannot Live Without: Hours Spent Using Each Device Per Day 56 TV Video Game Console Food Video Game Console Shoes 3.5 2.1 Computer Cell/Smart Phone Computer/laptop MP3 player Tablet Television 3.5 1.9 7. 10 Smartphone Clothes Tablet Water 6.3 They Keep Up With The Latest Trends... ...And Spend Their Time On Social Media Athletes 51% Musicians/Bands 64% 23% 28% Food/Snacks/Drinks 43% You Tube f TV Shows 43% Comedians 30% 42% 33% Actors 42% Movies 35% 28% 37% 45% Video Games Clothing/Shoes They Try Out New Apps Every Month... ..Influenced By Various Media What Would Influence You To Try A New App? None 10% 55% 35% 34% 31% 31% 1-3 apps 4 or more 41% apps A friend/ family Social media Online video $5 gift card Media 49% (blog, TV) ..SPENDING IN THE DIGITAL AGE 28% Spend More On Electronics Than Key ..And They Plan To Buy A Variety Of Devices In The Future... Necessities... Smartphone 35% Laptop 29% Video Game Console 23% 15% TV Tablet 15% 1 of 3 Are Influenced By Advertising .Based On Price And Quality Smartphone Cell Phone Computer Laptop Tablet 51% 46% 34% Quality 30% 30% 31% Price Digital Ads Grab Their Attention... 40% .Which Lead To Action 38% 18% Bought The Product Seen An Email AD 27% 55% . 21% +) Seen A Mobile Ad Bought The Product 14% 12% 7% 58% 19% Seen An Bought The Product Online Video Ad Video Ads Social Media Search Ads Display Ads Pop-up Ads Full Report: Research.refuelagency.com/millennialteenexplorer This Research Was Conducted By Refuel Agency refuelagency.com | 866.360.9688 M. 00