Recruiting through social media: Do Job Boards matter?

RECRUITING THROUGH SOCIAL MEDIA DO JOB BOARDS MATTER? A NEW TRIBEHR CASE STUDY ON SOCIAL & MOBILE RECRUITING Social and mobile media channels provide us with exciting new advertising opportunities to get the about. This graphic summarizes our findings. You word out about our products .. but what if your can also see our postings in action (and maybe product is a job opening? At TribeHR we dug into subscribe to notifations) at tribehr.com/careers. on our own job postings to see what all this buzz is HOW PEOPLE FOUND OUR JOB ADS OTHER LINKS EMAIL CAMPAIGN SOCIAL MEDIA CORPORATE LINKS WEBSITE SHARE ON ALL CHANNELS 23% 35% 38% BY LEVERAGING EMAIL BE SURE TO GET THE WORD OUT ABOUT AND SOCIAL MEDIA, WE REDUCE THE NEED FOR PAID LINKS & ADS, YOUR JOB ON MULTIPLE CHANNELS. USE SOCIAL MEDIA TOOLS LIKE FACEBOOK AND TWITTER TO GET PEOPLE SHARING SPREAD OUR MESSAGE WITH LESS EFFORT, AND BENEFIT FROM WORD- OF-MOUTH RECRUITING YOUR LINK FOR YOU, BUT DON'T FORGET TO USE EMAIL – YOUR EMAIL LISTS ARE EASILY FORGOTTEN WHEN SWITCHING YOUR "MARKETING" HAT FOR A "RECRUITING" ONE. 8.3% OF ALL 61% OF SOCIAL MEDIA VISITS AND 95% OF SOCIAL MEDIA APPLICATIONS WERE IN THE FIRST 7 DAYS VISITORS USED A MOBILE DEVICE HIGHLIGHT UNIQUENESS BRING ATTENTION TO WHAT MAKES YOUR WORKPLACE UNIQUE. PEOPLE ENSURE YOUR JOB AD IS BUY INTO THE SPIRIT AND PASSION VIEWABLE WHEN VISITED ON A OF YOUR COMPANY, NOT JUST THE JOB AD VARIETY OF MOBILE DEVICES. COMPENSATION. IF YOU HAVE ACCESS TO AN TASKS & RESPONSIBILITIES IPHONE, BLACKBERRY, ANDROID PHONE, OR TABLET COMPUTER, USE THEM! REQUIRED SKILLS & ABILITIES FOR EXAMPLE, HERE ARE SOME OF MINMUM EXPERIENCE THE FEATURES THAT MAKE THE WORK ENVIRONMENT TRIBEHR WORKPLACE DIFFERENT: COMPANY CULTURE COMPENSATION USE URL SHORTENERS TO BACON + STOUT CUPCAKES SHARE LINKS AND BETTER TRACK THE PROGRESS |OF SOCIAL ADVERTISING POSTED USING TRIBEHR BIT.LY/DEVOPSLEAD ELEPHANT SCRUM BOARDS MOBILE VISITORS DESKTOP FIGURINE INVADERS SPENT ALMOST 4 MINUTES LONGER READING THE AD THAN JOB BOARD VISITORS INCLUDING JOB BOARDS MOBILE USERS IF SOMEONE TAKES THE TIME TO VISIT YOUR JOB ON A MOBILE DEVICE, THEY'LL TRACK YOUR METRICS TAKE THE TIME TO READ IT MONITOR MORE THAN JUST YOUR WEBSITE TRAFFIC. HERE ARE SOME GREAT RECRUITING METRICS: 1. TIME AND COST TO FILL WHERE THEY WENT AFTER READING AN AD 2. APPLICANT-TO-HIRE RATIO 3. CANDIDATE ACCEPTANCE RATE 9% APPLY USE RE-TARGETING TOOLS TO EASILY ADVERTISE TO THESE VISITORS AGAIN IN THE FUTURE GIVE PEOPLE A WAY TO SIGN UP FOR EMAIL OR SMS NOTIFICATIONS OF NEW OF RESUMES ORIGINATED FROM SOCIAL REFERRALS JOBS. SOME WILL TAKE YOU UP ON THE 58% OFFER, MAKING YOUR RECRUITING EFFORTS EASIER IN THE FUTURE! THE CONCLUSIONS PROVING SOCIAL & MOBILE RECRUITING IS FASTER, MORE TARGETED AND LESS EXPENSIVE V1 IN 7 SOCIAL REFERRALS APPLIED vs 1 IN 20 FOR ALL OTHER SOURCES V OF ALL APPLICANTS FROM SOCIAL REFERRALS, 95% APPLIED IN THE FIRST 7 DAYS v COST TO HIRE APPLICANTS FROM SOCIAL REFERRALS: $0 RESEARCH BY TRIBEHR.COM tribehr INBOUND 1:41 ANDROID USERS CONTINUE BROWSING 20% %L9 EXIT WEBSITE