Razing Cain: How the rise and fall of Herman Cain correlates with Social Media

Razing Cain The old paradigm of waiting for poll results, focus groups and expensive reports is gone. The conversation now happens in real-time through social media, but the sources are as diverse and scattered as the opinions. EvoApp makes it easy to gather useful information by correlating disparate data sources to show the bigger picture. Here we have simply overlaid Gallup data against our search results for Herman Cain which reveals two correlated pairs of data sources: How Herman Cain's Rise and Cumulative Sentiment Running sentiment over time Conversation Volume Total quantity of conversations Fall Correlates With Social Media Positive Intensity Strongly Favorable minus Disfavorable Name Recognition Have you heard of Herman Cain? GALLUP GALLUP Cain Perry Cain Gingrich Perry Romney Romney Cain Gingrich Gingrich Romney Paul Perry Paul Paul racist pizza tax percent sexual policy garofalo conservative wall street americans harassment house janeane think huffingtonpost 666 Women gingrich realclearpolitics godfathers black business against romney сео black plan candidate debate obama September October November Cumulative Sentiment peaks at +7 from -100 to 100. While comparatively lower than usual, it is a relative metric and reflects the contentious nature of political conversation. It also preceded Conversation volume skyrockets to well over 8,000 a day. Surpassing expectations in the Iowa Straw Poll, Cain continues to push his 9-9-9 tax plan and gains momentum in name recognition, sentiment and volume. similar poll results a week later. Allegations surface of sexual misconduct. The floodgates open as other women step forward. Conversation volume and name Conversation Volume Name Recognition Cumulative Sentiment recognition spike as sentiment and positive intensity begin to drop dramatically. Positive Intensity Positive Intensity peaks at 34 and begins to drop as Cumulative Cain wins surprise victories in the Florida, TeaCon Midwest and National Federation of Sentiment did a week before. Women Straw Polls, predicted by a surge in conversation volume in the previous two weeks. While polling data is generally late but accurate, Name Recognition metrics Through the month of October, Cain does well in straw polls, debates and speaking arrangements. A Fox News poll late in the month shows Cain as the front-runner. As new allegations surface regularly, Cain's Name Recognition continues to climb. Curently at 87%, awareness of his troubles approaches ubiquity. released a week later didn't catch this. O EvoApp 2011 www.evoapp.com Trending Positive Intensity Razing Cain The old paradigm of waiting for poll results, focus groups and expensive reports is gone. The conversation now happens in real-time through social media, but the sources are as diverse and scattered as the opinions. EvoApp makes it easy to gather useful information by correlating disparate data sources to show the bigger picture. Here we have simply overlaid Gallup data against our search results for Herman Cain which reveals two correlated pairs of data sources: How Herman Cain's Rise and Cumulative Sentiment Running sentiment over time Conversation Volume Total quantity of conversations Fall Correlates With Social Media Positive Intensity Strongly Favorable minus Disfavorable Name Recognition Have you heard of Herman Cain? GALLUP GALLUP Cain Perry Cain Gingrich Perry Romney Romney Cain Gingrich Gingrich Romney Paul Perry Paul Paul racist pizza tax percent sexual policy garofalo conservative wall street americans harassment house janeane think huffingtonpost 666 Women gingrich realclearpolitics godfathers black business against romney сео black plan candidate debate obama September October November Cumulative Sentiment peaks at +7 from -100 to 100. While comparatively lower than usual, it is a relative metric and reflects the contentious nature of political conversation. It also preceded Conversation volume skyrockets to well over 8,000 a day. Surpassing expectations in the Iowa Straw Poll, Cain continues to push his 9-9-9 tax plan and gains momentum in name recognition, sentiment and volume. similar poll results a week later. Allegations surface of sexual misconduct. The floodgates open as other women step forward. Conversation volume and name Conversation Volume Name Recognition Cumulative Sentiment recognition spike as sentiment and positive intensity begin to drop dramatically. Positive Intensity Positive Intensity peaks at 34 and begins to drop as Cumulative Cain wins surprise victories in the Florida, TeaCon Midwest and National Federation of Sentiment did a week before. Women Straw Polls, predicted by a surge in conversation volume in the previous two weeks. While polling data is generally late but accurate, Name Recognition metrics Through the month of October, Cain does well in straw polls, debates and speaking arrangements. A Fox News poll late in the month shows Cain as the front-runner. As new allegations surface regularly, Cain's Name Recognition continues to climb. Curently at 87%, awareness of his troubles approaches ubiquity. released a week later didn't catch this. O EvoApp 2011 www.evoapp.com Trending Positive Intensity Razing Cain The old paradigm of waiting for poll results, focus groups and expensive reports is gone. The conversation now happens in real-time through social media, but the sources are as diverse and scattered as the opinions. EvoApp makes it easy to gather useful information by correlating disparate data sources to show the bigger picture. Here we have simply overlaid Gallup data against our search results for Herman Cain which reveals two correlated pairs of data sources: How Herman Cain's Rise and Cumulative Sentiment Running sentiment over time Conversation Volume Total quantity of conversations Fall Correlates With Social Media Positive Intensity Strongly Favorable minus Disfavorable Name Recognition Have you heard of Herman Cain? GALLUP GALLUP Cain Perry Cain Gingrich Perry Romney Romney Cain Gingrich Gingrich Romney Paul Perry Paul Paul racist pizza tax percent sexual policy garofalo conservative wall street americans harassment house janeane think huffingtonpost 666 Women gingrich realclearpolitics godfathers black business against romney сео black plan candidate debate obama September October November Cumulative Sentiment peaks at +7 from -100 to 100. While comparatively lower than usual, it is a relative metric and reflects the contentious nature of political conversation. It also preceded Conversation volume skyrockets to well over 8,000 a day. Surpassing expectations in the Iowa Straw Poll, Cain continues to push his 9-9-9 tax plan and gains momentum in name recognition, sentiment and volume. similar poll results a week later. Allegations surface of sexual misconduct. The floodgates open as other women step forward. Conversation volume and name Conversation Volume Name Recognition Cumulative Sentiment recognition spike as sentiment and positive intensity begin to drop dramatically. Positive Intensity Positive Intensity peaks at 34 and begins to drop as Cumulative Cain wins surprise victories in the Florida, TeaCon Midwest and National Federation of Sentiment did a week before. Women Straw Polls, predicted by a surge in conversation volume in the previous two weeks. While polling data is generally late but accurate, Name Recognition metrics Through the month of October, Cain does well in straw polls, debates and speaking arrangements. A Fox News poll late in the month shows Cain as the front-runner. As new allegations surface regularly, Cain's Name Recognition continues to climb. Curently at 87%, awareness of his troubles approaches ubiquity. released a week later didn't catch this. O EvoApp 2011 www.evoapp.com Trending Positive Intensity Razing Cain The old paradigm of waiting for poll results, focus groups and expensive reports is gone. The conversation now happens in real-time through social media, but the sources are as diverse and scattered as the opinions. EvoApp makes it easy to gather useful information by correlating disparate data sources to show the bigger picture. Here we have simply overlaid Gallup data against our search results for Herman Cain which reveals two correlated pairs of data sources: How Herman Cain's Rise and Cumulative Sentiment Running sentiment over time Conversation Volume Total quantity of conversations Fall Correlates With Social Media Positive Intensity Strongly Favorable minus Disfavorable Name Recognition Have you heard of Herman Cain? GALLUP GALLUP Cain Perry Cain Gingrich Perry Romney Romney Cain Gingrich Gingrich Romney Paul Perry Paul Paul racist pizza tax percent sexual policy garofalo conservative wall street americans harassment house janeane think huffingtonpost 666 Women gingrich realclearpolitics godfathers black business against romney сео black plan candidate debate obama September October November Cumulative Sentiment peaks at +7 from -100 to 100. While comparatively lower than usual, it is a relative metric and reflects the contentious nature of political conversation. It also preceded Conversation volume skyrockets to well over 8,000 a day. Surpassing expectations in the Iowa Straw Poll, Cain continues to push his 9-9-9 tax plan and gains momentum in name recognition, sentiment and volume. similar poll results a week later. Allegations surface of sexual misconduct. The floodgates open as other women step forward. Conversation volume and name Conversation Volume Name Recognition Cumulative Sentiment recognition spike as sentiment and positive intensity begin to drop dramatically. Positive Intensity Positive Intensity peaks at 34 and begins to drop as Cumulative Cain wins surprise victories in the Florida, TeaCon Midwest and National Federation of Sentiment did a week before. Women Straw Polls, predicted by a surge in conversation volume in the previous two weeks. While polling data is generally late but accurate, Name Recognition metrics Through the month of October, Cain does well in straw polls, debates and speaking arrangements. A Fox News poll late in the month shows Cain as the front-runner. As new allegations surface regularly, Cain's Name Recognition continues to climb. Curently at 87%, awareness of his troubles approaches ubiquity. released a week later didn't catch this. O EvoApp 2011 www.evoapp.com Trending Positive Intensity Razing Cain The old paradigm of waiting for poll results, focus groups and expensive reports is gone. The conversation now happens in real-time through social media, but the sources are as diverse and scattered as the opinions. EvoApp makes it easy to gather useful information by correlating disparate data sources to show the bigger picture. Here we have simply overlaid Gallup data against our search results for Herman Cain which reveals two correlated pairs of data sources: How Herman Cain's Rise and Cumulative Sentiment Running sentiment over time Conversation Volume Total quantity of conversations Fall Correlates With Social Media Positive Intensity Strongly Favorable minus Disfavorable Name Recognition Have you heard of Herman Cain? GALLUP GALLUP Cain Perry Cain Gingrich Perry Romney Romney Cain Gingrich Gingrich Romney Paul Perry Paul Paul racist pizza tax percent sexual policy garofalo conservative wall street americans harassment house janeane think huffingtonpost 666 Women gingrich realclearpolitics godfathers black business against romney сео black plan candidate debate obama September October November Cumulative Sentiment peaks at +7 from -100 to 100. While comparatively lower than usual, it is a relative metric and reflects the contentious nature of political conversation. It also preceded Conversation volume skyrockets to well over 8,000 a day. Surpassing expectations in the Iowa Straw Poll, Cain continues to push his 9-9-9 tax plan and gains momentum in name recognition, sentiment and volume. similar poll results a week later. Allegations surface of sexual misconduct. The floodgates open as other women step forward. Conversation volume and name Conversation Volume Name Recognition Cumulative Sentiment recognition spike as sentiment and positive intensity begin to drop dramatically. Positive Intensity Positive Intensity peaks at 34 and begins to drop as Cumulative Cain wins surprise victories in the Florida, TeaCon Midwest and National Federation of Sentiment did a week before. Women Straw Polls, predicted by a surge in conversation volume in the previous two weeks. While polling data is generally late but accurate, Name Recognition metrics Through the month of October, Cain does well in straw polls, debates and speaking arrangements. A Fox News poll late in the month shows Cain as the front-runner. As new allegations surface regularly, Cain's Name Recognition continues to climb. Curently at 87%, awareness of his troubles approaches ubiquity. released a week later didn't catch this. O EvoApp 2011 www.evoapp.com Trending Positive Intensity