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Provocative, Value

PROVOCATIVE, VALUE Alimear Focused Content Marketing Strategies a Requirement Content marketing budgets are significant and growing, yet most B2B solution providers indicate that current content marketing investments are ineffective. Buyers have fundamentally changed, now more empowered, skeptical and frugal than ever before, a condition called Frugalnomics. Achieving a return on content marketing investment requires more relevant, provocative, and value focused strategies and tools in order to successfully Fight Frugalnomics - connecting, engaging and selling to this new breed of buyer. CONTENT MARKETING INVESTMENTS ARE SIGNIFICANT Companies are spending more on content marketing to address this new challenge: MARKETING BUDGET ALLOCATED TO CONTENT MARKETING 5IN SAID 26% AVERAGE COMPANY YES 21% 1000+EMPLOYEES WE WILL INCREASE CONTENT MARKETING INVESTMENTS OVER THE NEXT 12 MONTHS 22% 100 - 999 EMPLOYEES 25% 10 - 99 EMPLOYEES C1235 34%<10 EMPLOYEES CRISIS IN CONFIDENCE However, current content marketing is perceived ineffective by over 41% of marketers 31% BELIEVE SOCIAL MEDIA MARKETING IS EFFECTIVE 40% BELIEVE BLOGS ARE EFFECTIVE 1111 45% BELIEVE VIDEOS ARE EFFECTIVE 11111146% BELIEVE ARTICLE POSTING IS EFFECTIVE 150% BELIEVE WHITE PAPERS ARE EFFECTIVE 51% BELIEVE PRINT MAGAZINES ARE EFFECTIVE 53% BELIEVE CASE STUDIES ARE EFFECTIVE 55% BELIEVE E-NEWSLETTERS ARE EFFECTIVE 56% BELIEVE WEBCASTS ARE EFFECTIVE 72% BELIEVE IN-PERSON EVENTS ARE EFFECTIVE

Provocative, Value

shared by rmmojado on Mar 26
Here's an infographic showing the strategies of content marketing as a requirement, new tactics and how content marketing investments are significant.




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