Premier League Social Media Stats

freestyleinteractive PREMIER LEAGUE @freestyleint SO C I AL M E DI A STATS JANUARY 2012 66 Total Tweets Total Followers Total Likes' (+8,454 from last month) 125,473 2,946,780 49,006,629 twitter facebook. Team Followers Team Likes Arsenal 1,113,449 Manchester Utd 21,265,375 Liverpool 643,983 2 Arsenal 8,359,188 3 Chelsea 560,447 3 Chelsea 8,106,473 Manchester City 192,653 4 Liverpool 7,758,753 5 Tottenham Hotspur 122,012 Manchester City 1,547,709 Newcastle Utd 41,656 Tottenham Hotspur 912,350 Aston Villa 34,225 Aston Villa 351,413 Everton 32,427 8 Newcastle Utd 217,283 Sunderland 30,752 Everton 196,042 10 Fulham 29,941 10 Fulham 58,539 11 Norwich City 23,314 11 QPR 40,136 12 Wolves 21,724 A 12 Stoke City 40,052 13 QPR 19,521 V 13 Sunderland 36,564 14 Stoke City 18,185 14 Blackburn 29,841 15 Bolton 13,260 15 Wolves 25,963 16 Blackburn 11,366 16 Swansea City 25,331 17 Wigan 8,055 17 Norwich City 15,604 18 West Brom 7,271 18 West Brom 11,641 A 19 Swansea City 1,529 A 19 Wigan 6,188 V 20 Manchester Utd V 20 Bolton 2,184 FASTEST GROWTH FASTEST GROWTH ON TWITTER ON FACEBOOK WIGAN WEST BROMWICH 17% ALBION 38% THLET 7932 +2012 +907 66 MOST TWEETS K KLOUT SCORE Wolves 941 STOKE |CITY M. +5 KBU 2 Manchester City -2 923 1863 THE 18 19 Blackburn Rovers 26 POTTERS (55) (47) ARTE ET LABORE BIGGEST GROWTH BIGGEST DROP BEST OF THE MONTH - Arsenal There's been a few creative examples of engagement in the last 30 days, but the best in the Premiership has to go to the guys at Arsenal FC for their 360 Panorama Facebook photo. The app allows Facebook fans to find and tag themselves for 125th Anniversary match against Cennactwith Facebcok to start tagging Cont nue without Facebook ন Everton at the Emirates Stadium. ARSEHAL 125t1 ANNIVERSARY MATCHDAY The 'taggable photo app' has been an increasingly popular tactic in the US, so it's good to see English clubs are getting up to speed with the technology. It's great way to utilise matchday content and provides fans with a reason to actually follow a club Facebook Page. SATURDAY, OEICO D 2011 AcardetSELF- 14G YOURSELF FID YOUR FRIẾN S MAKE SOCIAL FEEL LIKE A MATCHDAY EXPERIENCE! Far too many clubs in the UK continue to view their Social Media exclusively as a marketing channel - broadcasting 'one way' information and sales messages. Meanwhile, US sports show us how Sports Social Media should be done - with feeling. Clubs have a huge opportunity to tap into the emotions and rituals of fans. Content on Social Media channels shouldn't be exclusively about the score or the merch, but rather the whole matchday experience - the journey to the stadium, funny superstitions, what to do in-stadium, the atmosphere, the chants, the opinions and then, the score. 36 37 197ATH 1:4x44 36 37 Clubs need to be open and comfortable talking to their fans and focussing on the small things that make the game exciting. Social Media users need to feel like they are there! freestyleinteractive | www.freestyleinteractive.co.uk Freestyle has a rich history as a sporting agency, having worked with Rebecca Adlington, Keri-Anne Payne & the Dame Kelly Holmes Trust. Collated by Freestyle Interactive for the month of 10th December - 10th January. Copyright 2012.