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PR Then & Now

PR THEN &NOW 0000000 CAFÉ Фодро THEN REPORTER BLOGGER 164 milion blogs in 2011, up from 3 million in 2006 DIRECT MAIL SMS | U.S. Postal Service instituted in 1832 As of June 2012, U.S. consumers sent and received an average of 6.1 billion messages per day First used in 1992 In 2012, it processed 554 million pieces of mail per day IN-PERSON MEDIA TOURS 10-MINUTE PE NE CALLS $519 for round trip flight from BOS>SFO>JFK Included in your minutes SECOND SECOND - HOUR NEWS DAY NEWS, THE DAILY Newsweek 2003 circulation: 4 million BEAST The Daily Beast debuted in 2008 2010 circulation: 1.5 million (and just 40 thousand copies/week) More than 18 million monthly visitors now PRESS TWITTER CHAT CONFERENCE 65% of Fortune 500 companies have an active Twitter account IMPRESSIONS INFLUENCE 91% of marketers In 2011, newspaper ad revenues fell to less than $25 billion (% of what they were in 2003) say social media campaigns have increased Web traffic 78% say it generates more quality leads PRODUCT SHOTS O PINTEREST Pinterest is the third most popular social network behind Twitter and Facebook (and accounts for 40% of social media-driven purchases) YOUR PRODUCT YOUR POINT OF VIEW NEWS CLIPS http:// NEWS LINKS SOCIAL MEDIA USER FEEDBACK O CHATTER 62% of adults use social media 93% of marketers rate social tools as "important" PRESS CONTENT KITS FACEBOOK FOCUS GROUPS FRIENDS Facebook debuted in 2004 There are now more than 1 billion active monthly users The top 10 brands on Facebook have a median of 4,356,852 fans LIVE DEMOS O VIDEO DEMOS EVENING TWITTER NEWS More than 200 million 22.5 million viewers active users TV You Tube YOUTUBE Still king: 290 million people watch traditional TV and spend 32 hours and 47 minutes per week Gaining: 145 million people watch video online and spend an average of 3 hours and 58 minutes per week EXCEL SPREADSHEETS INFOGRAPHICS G ull houses 24,335 graphics MOBILE NEWS APPS ONLINE NEWS The New York Times Digital had 530,000 subscribers as of April 2012 Almost % of Americans own smartphones The New York Times' iPhone app has been downloaded 14.9 million times ALWAYS THOUGHT CREDI BILITY LEADERSHIP AUTHER NTICITY SPEED PREPA REDNESS m an inkhouse design Links: h enproves paintully-slow/hewspapers-by the-numbers Update 2012.aspx http://www.rightmixmarketing.comvright mix blogbilogging statistics social-media stats for 2012/ http:/ -Popping-Internet-Marketing-Statistics-for-2012.aspx RELATIONSHIPS FACTS! .............. STORYTELLING

PR Then & Now

shared by InkHouse on May 19
The only industry changing more quickly than PR is the media, and they are inextricably intertwined.Social media, the darling of the blogsphere, changed everything. Twitter, Facebook and LinkedIn, in ...


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