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The PPC Split Test Lab

THE PPC SPLIT TEST LAB The right way to write PPC ads is to test. Get some inspiration by mixing and matching ad elements below to concoct the winning formula for your PPC ads! USE DYNAMIC KEYWORD INSERTION TRY IRREGULAR PUNCTUATION PPC Yeti For Hire You Need The PPC Yeti World's Hairiest PPC Yeti Ads. Testing. Success. Call The PPC Yeti Now Fix Your Ads Up. Call Today! USE ALL THE SPACE IN AN AD USE LITTLE SPACE IN THE AD Yeti That Gets Results Get PPC Results Stop Wasting Money. You. Yeti. The Yeti Gets It Done! Success. USE SUBDOMAIN (KEEP DEST. URL THE SAME) ADD A SUBFOLDER TO THE END DISPLAY URL Yeti of Your Dreams Yeti of Your Dreams He Knows the Secrets of Desire He Knows the Secrets of Desire PPC Desire That Is. PPC Desire That Is. USE QUOTATION MARKS ASK A QUESTION? PPC Yeti Jedi Where Can You Get Help? www.Avalaunch They Call Him "Eddy the Yeti." He Feels The Need for PPC Speed From Eddy the Yeti. Online Discounts. Call Now! USE UNIQUE SELLING PROPOSITIONS DO THE OPPOSITE OF COMPETITION PPC Yeti For Hire Get PPC Services Today www.Avalaunch 15% Off PPC. 25 yrs Experience BBB A+ Rating. Yeti on Staff 10 Years Experience Certified in Everything MAKE YOUR OFFER TIME SENSITIVE ADD SEASONAL AD COPY Online PPC Discount Do Better PPC in 2013 www.Avalaunch $200 Off. Good thru 1/31 Call The Yeti Today! Warm Up Your PPC This Spring Talk To An Expert Today. ADD A SHORT TESTIMONIAL USE SOCIAL PROOF Yeti For Hire People Love Us! "Man, I Love The Yeti" - Jen 100,000+ Users 1 Million Facebook Likes "I'm Mat S. I'm Awesome" ADD A CALL TO ACTION USE PRICING IN THE AD PPC Services Pay-Per-Click Marketing Hire Us For $199 Now! Call Now. Hire Now. Inquire Now. Like Us Now. Request Now! Free Consultation If You Call Now ADD A DISCOUNT (% or $ OFF) USE REVERSE HEADLINES PPC Management Discount Don't Hire A Yeti 10% Discount Off Yeti Services! Until You Talk To Eddy. Another $50 Off If You Like Yetis. PPC Straight From The Himalayas. BE FUNNY OR SILLY USE A SCARY TONE PPC Isn't Boring For Us Experienced PPC Yeti We Is Da Best! Redneckogize. You'll Be Sein Dolla Billz! Millions Are Lost On PPC. Guard Your Money. Hire a Pro! MAKE YOUR AD RHYME USE ALLITERATION Eddy The Yeti Is Ready Positively Pro PPC Quick Clicks and Tricks. Yest, The Yeti Is Yamazing. We Get Em' All. Give Us A Call! Sip Soup & Sleep While We Slave USE COPYRIGHT OR TRADEMARK SYMBOLS TALK BENEFITS OF USING YOU Avalaunch Media ® PPC Hire the Avalaunch Yeti Eddy the Yeti Wants You. Call Him Today! Relax While We Work Save Money & Be In The Loop BLACK SPACE USING (RECOMMENDED) OFFICIAL SITE Pay Per Click Agency Yeti© Official Site The Yeti Has Some Serious Skills You've Found The Place (Recommended) Talk With The Yeti Today! TESTING NOTES Depending on the size of the adgroup, always test 2-4 ads against each other. Try to use a period at the end of description line 1. This will give you an extended headline in positions 1-3. Use either of the ad rotation settings "rotate evenly" or "rotate indfinitely" to best split test your ads. Using parameters in BingAds will give you greater control over your ads. The biggest factor in quality score is CTR, so test away! Use statistical significance when determining if an ad has enough data to be the winner. If you use keywords in your ad they will be bolded. Adwords Editor makes creating building and managing ads in bulk easy. (AVALAUNCH' MEDIA Scary Good Internet Marketing

The PPC Split Test Lab

shared by jasonwalker on Jun 07
Info graphic describing the logistics that are involved in Pay Per Click marketing.


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