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The Power of Pinterest

The Power of Pinterest TO Pinterest PALO ALTO Arrier than hejoke Pinterest is... stepping up as a valuable marketing tool for businesses an online bulletin board for your favorite images, launched in 2010 is built by a small team in Palo Alto, California is well-funded by a O group of successful entrepreneurs and investors Pinterest is growing at an astounding rate Growth in U.S. Unique Visitors (000) and Average Minutes per Visitor 14,000 140.0 11,716 12,000 120.0 97.8 10,000 93.5 100.0 88.3 82.5 80.4 8,000 80.0 7,516 6,000 52.3 60.0 4,855 37.8 4,000 40.0 3,295 20.4 2,000 13.7 2,073 20.0 1,270 1,031 608 0.0 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Average Minutes per Visitor - Total Unique Visitors (000) O (Based on comScore report) Pinterest sends traffic... (Referral traffic stats according to a Shareaholic study) 8+ Pinterest 3.6% 3.61% a new leading referral traffic generator for retail brands Despite the increased O integration of Google+, they lost some referral traffic in January, falling from 0.24% of referrals Pinterest accounted for 3.6% of referral traffic while Twitter just barely edged ahead of the newcomer, accounting to 0.22% for 3.61% Compare Pinterest users to other social media giants one to two years after launch Pinterest 2010: launched 10.4 million users (as of early 2012) Facebook 2004: launched 6 million users (as of 2005) Twitter 2006: launched 3 million users (as of 2008) Google + 2011: launched 90 million users (as of early 2012) Number of Members as of February 2012 Pinterest 110.4 million Facebook 845 million Twitter |200 million 135 million Linkedln Google + 190 million Referral Traffic as of January 2012 Pinterest 13.6% Facebook 26.4% Twitter 13.61% LinkedIn 0.20% Google + 1 0.22% Why does Pinterest visually stand out? set cookin Delight De It thrives on beautifully simple images of ideas grouped together on a board of a user's page Can view or locate O boards based on a subject, topic or theme Pinterest is like a Users can follow all of O a user's boards or just a single board visual bulletin board for the Web Important Pinterest Terms... uld be Southern Love this idea for a kid's room! pins 12 likes 1 comment 117 repins 405 likes 7 comments 1698 repins onto Pin: Repin that's my I an image added to Pinterest 1 image may either be from a link, from a site or uploaded image i can include captions Wow 16 lik Wedding Inspiration 0) I love popped alk by Realy loving this unique dress.very versatile! Pictu of Cindi J Sarah Mehringer Roberts Love this idea Pin It O Facebook Cindy Wall I really like this! May be my first tatoo Repin: Delg Deign osiDen or 1 once something is pinned, it can then be repinned by other Pinterest users Board: great 1 this is where your pins are i you can have separate boards for various subjects 314 The three things a guy should want to change about his girl is her last name, address, and her viewpoint on men. teepee Picturesasmin Garcia-Autunno T Iove that idea, and I have the same 16 likes 2 comments 69 repins of eliasmind and ninht a Krystal Y'Barbo onto dress 2 impress Pins by Method Over 80% of pins are 'repins'. "Other' assumed to be via mobile. IRepin I Pinmarklet I Other How are people pinning? Pinterest Demographic Data (According to ComScore) Household income Age Gender $0 - $24,999 8% $25,000 - $49,999 0- 17I 5% 35% 18 - 24 17% $50.000 - $74,999 34% Male 25 - 34 30% $75,000 - $99.999 14% 35 - 44 25% $100,000 - $149,999 6% 45 - 54 16% $150,000 or more3% Female 55 - 64 5% 65 or more I 2% 60% of Pinterest members earned a college degree. Only 26% of Pinterest users have earned a bachelors degree or higher. -30% of Pinterest users - 80% of Pinterest's users are 25-34 year olds. are female Education Less than HS diploma 6% High school 10% Some college |60% Bachelors degree 19% Graduate degree 6% - The majority live off a household income of $25-75K. -Pinterest users in the US are more likely to live in mid-west states than your typical social networker. 5 Brands Better Homes L and Gardens Using Pinterest For Marketing Refresh da Room 1. Better Homes and Gardens - 25,391 followers - best examples of a lifestyle brand doing great things on Pinterest - get the expected mix of pinboards related to: • Recipes • Entertainment • Decorations WHOLE FOODS Michaels ARIS AND CRAFTS STORE MARK ET BIRCHBOX 2. Whole Foods 4. Birchbox -4,124 followers - a beauty subscription service brand - its pinboards offer seasonal content and content by product-type a great mix of cross-promotion, direct, and indirect marketing 3. Michaels' Stores - 7,405 followers offers a number of crafting - 19,085 followers a brand very active in social media - its pinboards are related to food, recycling, green living, SCHOLASTIC pinboards for various audiences has a pinboard to share projects from the brand's holidays, cool kitchens, and even food art! 5. Scholastic -1,865 followers - stands out through its indirect marketing efforts - its creative pinboards waiting for you to followers - publishing diverse content to promote and reinforce brand promise viewers can see images from craft classes and events browse are: • Bling for Bookworms • Teacher Appreciation • Vintage Scholastic - proved that its presence on Pinterest's Powerful Stats 2-3x 145% :9 3: 4 5. ttt Pinterest is retaining and engaging users as much as 2-3 times as efficiently as American users of the social network spend an average of 1 hour and 17 minutes on Pinterest as compared to: Daily Pinterest users have increased by more than 145% since the beginning Twitter was at a similar time of 2012 in history Twitter - 36 minutes Linkedin - 17 minutes Google+ - 6 minutes Nordstrom (9,886 followers) Whole Foods Over 1/5 of Facebook- connected users are on (14,217 followers) Etsy (53,784 followers) Pinterest daily (which represents more than 2.000,000 members) • Crafts • Gifts • Hobbies/Leisure • Interior Design • Fashion Designers/ • Venture Capital • Blogging Resources • Crafts • Web Stats/Analytics • SEO/Marketing Better Homes and Gardens (15,127 followers) Collections Some of the top corporate Top interests on Pinterest in the UK Pinterest boards Top interests on Pinterest in the US Sources: MI MARKETING INC.

The Power of Pinterest

shared by JeffOxford on Mar 13
Pinterest is an up and coming image sharing website and is growing at an astounding rate. With so much growth it's very possible that Pinterest could join the ranks of Facebook, Twitter, LinkedIn and Google+.


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