The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC]

© PRWeb POWER OF AN OPTIMIZED PRESS RELEASE: PRWEB'S STORY REAL RESULTS SHOW REAL IMPROVEMENT WITH ENHANCED OPTIMIZATION PRWEB's infographic, The Power of an Optimized Press Release, explained the basic concept of optimized press releases and how they compare to non-optimized releases. It also displayed how search rankings could affect traffic – even if a link isn't displayed on the first page. The examples were hypothetical, untested. The information in this infographic, on the other hand, includes actual numbers to support the use of optimization for reaching target markets. Below, find four press releases, along with their vital statistics. Two of our earlier press releases from 2006 and 2007 weren't quite as refined as the optimized pieces of 2011. The numbers speak for themselves. 2006 2011 Vocus Launches Premium Version of HARO PRWeb Declares June 27 'Nacho Libre Day,' Closes Office New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged PRWeb employees will take afternoon off to watch movie, roll with laughter. Ferndale, WA (PRWEB) June 27, 2006 3 ShareThis M Email A PDF Print Beltsville, MD (PRWEB) September 27, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users-paying and non-paying-of the 108,000-member PRWebo CEO and Founder David Mcnnis has declared Peter Shankman explains t Tuesday, June 27 "Nacho Libre Day." To celebrate this special day, PRWeb employees will be attending a screening of "Nacho Libre." PRWeb's offices will be temporarily closed on the afternoon and 6 p.m. as a result 7 between 3 This movie represents something that Hollywood should do more of. It entertains. I love this movie," says Mcinnis, an avid Jack Black fan. "To quote crowd sourcing service, which Vocus acquired in 2010. HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant Nacho, 'It's Fantastic!" Mclnnis offered free tickets to the movie to all PRWED employees, to their great surprise and delight. Paolo Mottola, PRWED EditoriComedic Ambassador, was the first to take Mcinnis up on the offer. ) 0:00 /238 You Tabe "I think this movie has the perfect formula," says Mottola. "Napoleon Dynamite' was a stroke of genius, and Jack Black is one of the finest comedic actors of our time. He should have won an Oscar for 'Orange County." About PRWeb Intenational, Inc. Impressions: 5,640 Reads: 1,431 Total search engine referral: 52 Impressions: 64,694 Reads: 3,605 Total search engine referral: 90 In Comparison... - A 1047% increase in impressions - A 152% increase in reads - A 73% increase in referrals 2007 2011 Blog This: PRWeb Offers New Social Media Tool for Press Releases Vocus Welcomes Peter Shankman as VP and Small Business Evangelist Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business PRWeb, a leading online press release distribution newswire, has introduced a tool for bloggers to easily create posts regarding PRWeb press releases. "BlogThis" is part of PRWEB's stable of social media tools such as social bookmarking links, tagging, trackbacks and podcasting to enhance the online visibility of press releases. Beltsville, MD (PRWEB) September 07, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist Ferndale, WA (PRWEB) May 9, 2007 3ShareThis M Email A PDF & Print Peter Shankman, VP and S PRWED, a leading online newswire and a Vocus oess release distribution VOCS) company, today announced the launch of "BlogThis," a new social media tool enabling bloggers to easily post and comment on PRWED press releases in their blogs. Part of PRWED's growing social media toolset, "BlogThis" leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog. Tm really excited to join Vocus and use this platform to help small businesses grow," says Shankman, who will serve as the lead voice for all things small business. T'm here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue." PRWEB In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the 4) 0:00/214 You Tube "As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers' press releases," said Joel THE ONLINE VISIBILITY COMPANYM POWah'e Pracidant and Con "BinnThic inrrescas Impressions: 56,850 Reads: 2,170 Total search engine referral: 58 Impressions: 68,250 Reads: 3,743 Total search engine referral: 84 In Comparison... - A 20% increase in impressions - A 72.5% increase in reads - A 45% increase in referrals SEO take-aways:: > optimizing for phrases in addition to your brand name (i.e. nonbranded keywords) help expose your news to a larger audience • images and videos can be tagged with descriptive text that can help the release be found through search • multimedia elements such as videos keep viewers engaged and tend to receive more visits and shares By researching and incorporating relevant keywords and adding multimedia assets such as images and videos, you can increase the search friendliness of your press release and raise the visibility of your news. © PRWeb POWER OF AN OPTIMIZED PRESS RELEASE: PRWEB'S STORY REAL RESULTS SHOW REAL IMPROVEMENT WITH ENHANCED OPTIMIZATION PRWEB's infographic, The Power of an Optimized Press Release, explained the basic concept of optimized press releases and how they compare to non-optimized releases. It also displayed how search rankings could affect traffic – even if a link isn't displayed on the first page. The examples were hypothetical, untested. The information in this infographic, on the other hand, includes actual numbers to support the use of optimization for reaching target markets. Below, find four press releases, along with their vital statistics. Two of our earlier press releases from 2006 and 2007 weren't quite as refined as the optimized pieces of 2011. The numbers speak for themselves. 2006 2011 Vocus Launches Premium Version of HARO PRWeb Declares June 27 'Nacho Libre Day,' Closes Office New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged PRWeb employees will take afternoon off to watch movie, roll with laughter. Ferndale, WA (PRWEB) June 27, 2006 3 ShareThis M Email A PDF Print Beltsville, MD (PRWEB) September 27, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users-paying and non-paying-of the 108,000-member PRWebo CEO and Founder David Mcnnis has declared Peter Shankman explains t Tuesday, June 27 "Nacho Libre Day." To celebrate this special day, PRWeb employees will be attending a screening of "Nacho Libre." PRWeb's offices will be temporarily closed on the afternoon and 6 p.m. as a result 7 between 3 This movie represents something that Hollywood should do more of. It entertains. I love this movie," says Mcinnis, an avid Jack Black fan. "To quote crowd sourcing service, which Vocus acquired in 2010. HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant Nacho, 'It's Fantastic!" Mclnnis offered free tickets to the movie to all PRWED employees, to their great surprise and delight. Paolo Mottola, PRWED EditoriComedic Ambassador, was the first to take Mcinnis up on the offer. ) 0:00 /238 You Tabe "I think this movie has the perfect formula," says Mottola. "Napoleon Dynamite' was a stroke of genius, and Jack Black is one of the finest comedic actors of our time. He should have won an Oscar for 'Orange County." About PRWeb Intenational, Inc. Impressions: 5,640 Reads: 1,431 Total search engine referral: 52 Impressions: 64,694 Reads: 3,605 Total search engine referral: 90 In Comparison... - A 1047% increase in impressions - A 152% increase in reads - A 73% increase in referrals 2007 2011 Blog This: PRWeb Offers New Social Media Tool for Press Releases Vocus Welcomes Peter Shankman as VP and Small Business Evangelist Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business PRWeb, a leading online press release distribution newswire, has introduced a tool for bloggers to easily create posts regarding PRWeb press releases. "BlogThis" is part of PRWEB's stable of social media tools such as social bookmarking links, tagging, trackbacks and podcasting to enhance the online visibility of press releases. Beltsville, MD (PRWEB) September 07, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist Ferndale, WA (PRWEB) May 9, 2007 3ShareThis M Email A PDF & Print Peter Shankman, VP and S PRWED, a leading online newswire and a Vocus oess release distribution VOCS) company, today announced the launch of "BlogThis," a new social media tool enabling bloggers to easily post and comment on PRWED press releases in their blogs. Part of PRWED's growing social media toolset, "BlogThis" leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog. Tm really excited to join Vocus and use this platform to help small businesses grow," says Shankman, who will serve as the lead voice for all things small business. T'm here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue." In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the 4) 0:00/214 You Tube "As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers' press releases," said Joel THE ONLINE VISIBILITY COMPANYM POWah'e Pracidant and Con "BinnThic inrrescas Impressions: 56,850 Reads: 2,170 Total search engine referral: 58 Impressions: 68,250 Reads: 3,743 Total search engine referral: 84 In Comparison... - A 20% increase in impressions - A 72.5% increase in reads - A 45% increase in referrals SEO take-aways:: > optimizing for phrases in addition to your brand name (i.e. nonbranded keywords) help expose your news to a larger audience • images and videos can be tagged with descriptive text that can help the release be found through search • multimedia elements such as videos keep viewers engaged and tend to receive more visits and shares By researching and incorporating relevant keywords and adding multimedia assets such as images and videos, you can increase the search friendliness of your press release and raise the visibility of your news. © PRWeb POWER OF AN OPTIMIZED PRESS RELEASE: PRWEB'S STORY REAL RESULTS SHOW REAL IMPROVEMENT WITH ENHANCED OPTIMIZATION PRWEB's infographic, The Power of an Optimized Press Release, explained the basic concept of optimized press releases and how they compare to non-optimized releases. It also displayed how search rankings could affect traffic – even if a link isn't displayed on the first page. The examples were hypothetical, untested. The information in this infographic, on the other hand, includes actual numbers to support the use of optimization for reaching target markets. Below, find four press releases, along with their vital statistics. Two of our earlier press releases from 2006 and 2007 weren't quite as refined as the optimized pieces of 2011. The numbers speak for themselves. 2006 2011 Vocus Launches Premium Version of HARO PRWeb Declares June 27 'Nacho Libre Day,' Closes Office New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged PRWeb employees will take afternoon off to watch movie, roll with laughter. Ferndale, WA (PRWEB) June 27, 2006 3 ShareThis M Email A PDF Print Beltsville, MD (PRWEB) September 27, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users-paying and non-paying-of the 108,000-member PRWebo CEO and Founder David Mcnnis has declared Peter Shankman explains t Tuesday, June 27 "Nacho Libre Day." To celebrate this special day, PRWeb employees will be attending a screening of "Nacho Libre." PRWeb's offices will be temporarily closed on the afternoon and 6 p.m. as a result 7 between 3 This movie represents something that Hollywood should do more of. It entertains. I love this movie," says Mcinnis, an avid Jack Black fan. "To quote crowd sourcing service, which Vocus acquired in 2010. HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant Nacho, 'It's Fantastic!" Mclnnis offered free tickets to the movie to all PRWED employees, to their great surprise and delight. Paolo Mottola, PRWED EditoriComedic Ambassador, was the first to take Mcinnis up on the offer. ) 0:00 /238 You Tabe "I think this movie has the perfect formula," says Mottola. "Napoleon Dynamite' was a stroke of genius, and Jack Black is one of the finest comedic actors of our time. He should have won an Oscar for 'Orange County." About PRWeb Intenational, Inc. Impressions: 5,640 Reads: 1,431 Total search engine referral: 52 Impressions: 64,694 Reads: 3,605 Total search engine referral: 90 In Comparison... - A 1047% increase in impressions - A 152% increase in reads - A 73% increase in referrals 2007 2011 Blog This: PRWeb Offers New Social Media Tool for Press Releases Vocus Welcomes Peter Shankman as VP and Small Business Evangelist Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business PRWeb, a leading online press release distribution newswire, has introduced a tool for bloggers to easily create posts regarding PRWeb press releases. "BlogThis" is part of PRWEB's stable of social media tools such as social bookmarking links, tagging, trackbacks and podcasting to enhance the online visibility of press releases. Beltsville, MD (PRWEB) September 07, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist Ferndale, WA (PRWEB) May 9, 2007 3ShareThis M Email A PDF & Print Peter Shankman, VP and S PRWED, a leading online newswire and a Vocus oess release distribution VOCS) company, today announced the launch of "BlogThis," a new social media tool enabling bloggers to easily post and comment on PRWED press releases in their blogs. Part of PRWED's growing social media toolset, "BlogThis" leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog. Tm really excited to join Vocus and use this platform to help small businesses grow," says Shankman, who will serve as the lead voice for all things small business. T'm here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue." In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the 4) 0:00/214 You Tube "As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers' press releases," said Joel THE ONLINE VISIBILITY COMPANYM POWah'e Pracidant and Con "BinnThic inrrescas Impressions: 56,850 Reads: 2,170 Total search engine referral: 58 Impressions: 68,250 Reads: 3,743 Total search engine referral: 84 In Comparison... - A 20% increase in impressions - A 72.5% increase in reads - A 45% increase in referrals SEO take-aways:: > optimizing for phrases in addition to your brand name (i.e. nonbranded keywords) help expose your news to a larger audience • images and videos can be tagged with descriptive text that can help the release be found through search • multimedia elements such as videos keep viewers engaged and tend to receive more visits and shares By researching and incorporating relevant keywords and adding multimedia assets such as images and videos, you can increase the search friendliness of your press release and raise the visibility of your news. © PRWeb POWER OF AN OPTIMIZED PRESS RELEASE: PRWEB'S STORY REAL RESULTS SHOW REAL IMPROVEMENT WITH ENHANCED OPTIMIZATION PRWEB's infographic, The Power of an Optimized Press Release, explained the basic concept of optimized press releases and how they compare to non-optimized releases. It also displayed how search rankings could affect traffic – even if a link isn't displayed on the first page. The examples were hypothetical, untested. The information in this infographic, on the other hand, includes actual numbers to support the use of optimization for reaching target markets. Below, find four press releases, along with their vital statistics. Two of our earlier press releases from 2006 and 2007 weren't quite as refined as the optimized pieces of 2011. The numbers speak for themselves. 2006 2011 Vocus Launches Premium Version of HARO PRWeb Declares June 27 'Nacho Libre Day,' Closes Office New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged PRWeb employees will take afternoon off to watch movie, roll with laughter. Ferndale, WA (PRWEB) June 27, 2006 3 ShareThis M Email A PDF Print Beltsville, MD (PRWEB) September 27, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users-paying and non-paying-of the 108,000-member PRWebo CEO and Founder David Mcnnis has declared Peter Shankman explains t Tuesday, June 27 "Nacho Libre Day." To celebrate this special day, PRWeb employees will be attending a screening of "Nacho Libre." PRWeb's offices will be temporarily closed on the afternoon and 6 p.m. as a result 7 between 3 This movie represents something that Hollywood should do more of. It entertains. I love this movie," says Mcinnis, an avid Jack Black fan. "To quote crowd sourcing service, which Vocus acquired in 2010. HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant Nacho, 'It's Fantastic!" Mclnnis offered free tickets to the movie to all PRWED employees, to their great surprise and delight. Paolo Mottola, PRWED EditoriComedic Ambassador, was the first to take Mcinnis up on the offer. ) 0:00 /238 You Tabe "I think this movie has the perfect formula," says Mottola. "Napoleon Dynamite' was a stroke of genius, and Jack Black is one of the finest comedic actors of our time. He should have won an Oscar for 'Orange County." About PRWeb Intenational, Inc. Impressions: 5,640 Reads: 1,431 Total search engine referral: 52 Impressions: 64,694 Reads: 3,605 Total search engine referral: 90 In Comparison... - A 1047% increase in impressions - A 152% increase in reads - A 73% increase in referrals 2007 2011 Blog This: PRWeb Offers New Social Media Tool for Press Releases Vocus Welcomes Peter Shankman as VP and Small Business Evangelist Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business PRWeb, a leading online press release distribution newswire, has introduced a tool for bloggers to easily create posts regarding PRWeb press releases. "BlogThis" is part of PRWEB's stable of social media tools such as social bookmarking links, tagging, trackbacks and podcasting to enhance the online visibility of press releases. Beltsville, MD (PRWEB) September 07, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist Ferndale, WA (PRWEB) May 9, 2007 3ShareThis M Email A PDF & Print Peter Shankman, VP and S PRWED, a leading online newswire and a Vocus oess release distribution VOCS) company, today announced the launch of "BlogThis," a new social media tool enabling bloggers to easily post and comment on PRWED press releases in their blogs. Part of PRWED's growing social media toolset, "BlogThis" leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog. Tm really excited to join Vocus and use this platform to help small businesses grow," says Shankman, who will serve as the lead voice for all things small business. T'm here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue." In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the 4) 0:00/214 You Tube "As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers' press releases," said Joel THE ONLINE VISIBILITY COMPANYM POWah'e Pracidant and Con "BinnThic inrrescas Impressions: 56,850 Reads: 2,170 Total search engine referral: 58 Impressions: 68,250 Reads: 3,743 Total search engine referral: 84 In Comparison... - A 20% increase in impressions - A 72.5% increase in reads - A 45% increase in referrals SEO take-aways:: > optimizing for phrases in addition to your brand name (i.e. nonbranded keywords) help expose your news to a larger audience • images and videos can be tagged with descriptive text that can help the release be found through search • multimedia elements such as videos keep viewers engaged and tend to receive more visits and shares By researching and incorporating relevant keywords and adding multimedia assets such as images and videos, you can increase the search friendliness of your press release and raise the visibility of your news. © PRWeb POWER OF AN OPTIMIZED PRESS RELEASE: PRWEB'S STORY REAL RESULTS SHOW REAL IMPROVEMENT WITH ENHANCED OPTIMIZATION PRWEB's infographic, The Power of an Optimized Press Release, explained the basic concept of optimized press releases and how they compare to non-optimized releases. It also displayed how search rankings could affect traffic – even if a link isn't displayed on the first page. The examples were hypothetical, untested. The information in this infographic, on the other hand, includes actual numbers to support the use of optimization for reaching target markets. Below, find four press releases, along with their vital statistics. Two of our earlier press releases from 2006 and 2007 weren't quite as refined as the optimized pieces of 2011. The numbers speak for themselves. 2006 2011 Vocus Launches Premium Version of HARO PRWeb Declares June 27 'Nacho Libre Day,' Closes Office New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged PRWeb employees will take afternoon off to watch movie, roll with laughter. Ferndale, WA (PRWEB) June 27, 2006 3 ShareThis M Email A PDF Print Beltsville, MD (PRWEB) September 27, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users-paying and non-paying-of the 108,000-member PRWebo CEO and Founder David Mcnnis has declared Peter Shankman explains t Tuesday, June 27 "Nacho Libre Day." To celebrate this special day, PRWeb employees will be attending a screening of "Nacho Libre." PRWeb's offices will be temporarily closed on the afternoon and 6 p.m. as a result 7 between 3 This movie represents something that Hollywood should do more of. It entertains. I love this movie," says Mcinnis, an avid Jack Black fan. "To quote crowd sourcing service, which Vocus acquired in 2010. HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant Nacho, 'It's Fantastic!" Mclnnis offered free tickets to the movie to all PRWED employees, to their great surprise and delight. Paolo Mottola, PRWED EditoriComedic Ambassador, was the first to take Mcinnis up on the offer. ) 0:00 /238 You Tabe "I think this movie has the perfect formula," says Mottola. "Napoleon Dynamite' was a stroke of genius, and Jack Black is one of the finest comedic actors of our time. He should have won an Oscar for 'Orange County." About PRWeb Intenational, Inc. Impressions: 5,640 Reads: 1,431 Total search engine referral: 52 Impressions: 64,694 Reads: 3,605 Total search engine referral: 90 In Comparison... - A 1047% increase in impressions - A 152% increase in reads - A 73% increase in referrals 2007 2011 Blog This: PRWeb Offers New Social Media Tool for Press Releases Vocus Welcomes Peter Shankman as VP and Small Business Evangelist Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business PRWeb, a leading online press release distribution newswire, has introduced a tool for bloggers to easily create posts regarding PRWeb press releases. "BlogThis" is part of PRWEB's stable of social media tools such as social bookmarking links, tagging, trackbacks and podcasting to enhance the online visibility of press releases. Beltsville, MD (PRWEB) September 07, 2011 3 ShareThis MEmail A PDF Print Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud- based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist Ferndale, WA (PRWEB) May 9, 2007 3ShareThis M Email A PDF & Print Peter Shankman, VP and S PRWED, a leading online newswire and a Vocus oess release distribution VOCS) company, today announced the launch of "BlogThis," a new social media tool enabling bloggers to easily post and comment on PRWED press releases in their blogs. Part of PRWED's growing social media toolset, "BlogThis" leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog. Tm really excited to join Vocus and use this platform to help small businesses grow," says Shankman, who will serve as the lead voice for all things small business. T'm here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue." In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the 4) 0:00/214 You Tube "As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers' press releases," said Joel THE ONLINE VISIBILITY COMPANYM POWah'e Pracidant and Con "BinnThic inrrescas Impressions: 56,850 Reads: 2,170 Total search engine referral: 58 Impressions: 68,250 Reads: 3,743 Total search engine referral: 84 In Comparison... - A 20% increase in impressions - A 72.5% increase in reads - A 45% increase in referrals SEO take-aways:: > optimizing for phrases in addition to your brand name (i.e. nonbranded keywords) help expose your news to a larger audience • images and videos can be tagged with descriptive text that can help the release be found through search • multimedia elements such as videos keep viewers engaged and tend to receive more visits and shares By researching and incorporating relevant keywords and adding multimedia assets such as images and videos, you can increase the search friendliness of your press release and raise the visibility of your news.