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The Potential of Social Media for B2B in 2014

t. THE POTENTIAL OF SOCIAL MEDIA FOR B2B IN 2014 f in Bê Social Media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking. In 2013 Social Media returned incredible benefits for B2B. So, armed with facts and figures from studies conducted over the past year, we've decided to update our 2013 infographic to cater to the marketing realities of 2014! Top 5 Social Media Sites of 2013 Estimated Unique Monthly Visitors 2013 f in 8* 150,000,000 250,000,000 900,000,000 290,000,000 126,000,000 These are all core social media sites. We haven't included YouTube, Wikipedia and WordPress as we did last year, so as to not skew the figures in favour of content-based sites. Social Media Advertising Will See Explosive Growth in 2014 and Beyond U.S Social Ad Forecast By Ad Format $12.0 $10.0 $8.0 Native $6.0 Billions $4.0 Display $2.0 $0.0 2012 2013 2014 2015 2016 2017 Side facts: Spending on native social Worldwide, the increase in advertising in the U.S. was social network advertising $2.4 billion in 2013, up went up 37.3% in 2013 71.4% over 2012. compared to 2012. Social Media Adoption by B2B Businesses in 2013 86.4 86.4 81.5 63 53.1 44.5 35.5 17.5 13.4 11.7 9.2 4.8 4.5 3.5 in f Su LinkedIn has moved from second place to joint first with Facebook as the most preferred B2B social network. So let's take a closer look... LinkedIn by the Numbers in 47% 83% 57% 26% 45% of B2B marketers of marketers prefer of B2B companies of Fortune 500 of B2B companies CEOS are on say they generated sales through say they actively to use LinkedIn for have gained a use Linkedin distributing B2B LinkedIn customer from content LinkedIn using Linkedln B2B Marketers Will Increase Their Budgets This Year Too Change in Marketing Spending in 2014 According to U.S. B2B Marketers % of respondents 6% 3% Decrease Decrease 44% Increase 45% 50% Increase Stay the 52% same Stay the same 2013 2014 B2B Marketers plan to significantly increase their spend on Social Media in 2014 Digital Marketing Tactics on which B2B Marketers Plan to Increase Spending, 2013 & 2014 70.1 66.1 64.5 63.7 61.9 58.2 56 55.8 55 52.5 42.8 35.5 fing Website Email marketing Social media Online video Search Mobile development 2013 2014 Top 5 Marketing Goals 1 5. 82* 74% 71* 68* 64% Thought leadership Brand Lead Customer Engagement awarenesS generation acquisition Why Social Media is Important Benefits of Social Media Marketing for B2B Companies Generating Business Exposure 85% Increasing Traffic 69% Providing Marketplace Insight 65% Why B2B Businesses Need Social Media To acquire supporters and advocates Brand awareness Lead generation To increase trust Social media is an effective Thought leadership outbound marketing channel Customer retention Social Media Tips for 2014 Relentlessly Pursue ROI with Analytics Use Social Listening Build a Dedicated Strategies Social Media Team Integrate Your Email and Social Media Marketing Leverage Micro-Video with Vine and Instagram o/a. Aa Bonus Tip: Watch out for WhatsApp – Facebook recently acquired the instant messaging service for $19 billion and might soon be looking to monetize it. Be ready when the opportunity arises. Sources: Designed by: Real Business Rescue Helping Companies In Trouble Linkedin Facebook Twitter Blogging YouTube Google+ Pinterest Forums instagram StumbleUpon !! Foursquare Podcasting Quora uodno)

The Potential of Social Media for B2B in 2014

shared by loriwagoner on Apr 02
Although it may seem counterintuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figu...


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