Plan Before You Promote: Complimentary Ad Creation Worksheet

Plan before you promote Facebook Ad Creation Worksheet It's not hard to create ads. Good ads on the other hand... Ads that resonate. Ads that tell your story. Ads that tie back to larger initiatives. Ads that engage. Wel... that's another story. Strategy: The big picture. Before there can be an ad, there must be a purpose: • What's my number one objective? • What specific action do I want to drive? • How does my category sell themselves online? • What unique space can I fill in the social chatter? Who do my potential customers want to hear from and what do they want to hear? Value: What's in it for them? Give your fans a reason to engage with your ad: • What do my potential customers want to see? What kind of value am I providing (emotional, entertainment, monetary) ? What will my target audience gain by liking my page, installing my app, visiting my site, etc...? Creative: A picture's worth a Copy: The keyboard's mightier than the sword... thousand likes... O Is this image directly tied to my objective? O Is this branded in some way? O Does this cut through the clutter? O Does my image fit Facebook ad sizing O Am I speaking to my fans in a relatable and conversational way? O Does my message include a clear CTA? O Is it the right CTA for my goal? O Have I clearly outlined my value proposition? O Am I driving the user somewhere relevant with the proper link? standards? O If there is text on the image, is it under 20%? Promotion: Reaching the right people in the right places 1. Do more than make an educated guess when it comes to targeting. Use specialized tools to determine who is most likely to engage with your ads. 2. Harness existing data, like CRM databases, to find consumers who have already engaged with your brand and are further down the sales funnel. 3. Facebook does not exist in a vacuum. Consider using signals, or indicators from the outside world (inventory, traffic, TV ads, etc.) to truly optimize your timing. bn.