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The Pinterest (P)infographic

Edelman Digital 11.7 MILLION USERS ON Pinterest VIA SOCIAL MEDIA DELIVERED GENDER BREAKDOWN 89 1.36 68.2% 31.8% MILLION AVERAGE MINUTES PER DAY V SPENT BY USER BROWSING PINTEREST VISITORS PER DAY VIA MASHABLE VIA SOCIAL MEDIA DELIVERED VIA MASHABLE Edelman Digital PINTEREST BEST PRACTICES OPTIMIZE YOUR QUIT TALKING PLAN AHEAD PINTEREST PAGE ABOUT YOURSELF ALL THE TIME! I ME This includes linking to your brand's website and Twitter pages and filling out a description. Remember that search engines are indexing your Pinterest boards now so it is impor- tant to place traffic-driving keywords in your descriptions and categorize the board correctly. As with any social platform, people get bored when brands only share self- serving content. Avoid solely "pinning" self-promotional content as it appears like spam! Be strategic about your brand's Pinterest messaging and concept before launching your brand's page. Think before you pin. CROSS PROMOTE, CONNECT WITH BUT CAREFULLY YOUR COMMUNITY PIN WHAT PEOPLE ARE TALKING ABOUT Share your pins on Facebook and twitter, but not every single one. Select only the most interesting pins to share on other platforms to avoid over-promotion. Go beyond the repin! Brands should follow, like and comment on other Pinterest users content to maintain a two-way conversation with their audience USE BOARDS TO SEGMENT YOUR Home décor, color, organization, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand's messaging to topics already popular on the platform. AUDIENCE HOME DECOR FOOD ENABLE YOUR COMMUNITY TO DISCOVER THINGS THEY LOVE - AND GO DO THEM OFFLINE. Share different boards on your CREDIT YOUR Pinterest page to showcase content SOURCES by lifestyle or topic. Different audi- ence segments are interested in different aspects of the brand; use boards to help users navigate and find what interests them most. REPIN Thanks! USE A "QUALITY OVER QUANTITY" APPROACH PREMIUM QUALITY The most effective brands using Pinterest understand that less some- Pin directly from a source and/or credit the source in the pin caption. This can be as simple as including "via XYZ" in the caption. times means more. Instead of creat- ing hundreds of boards and pinning many items, they strategically "pin" content that is appropriate, creative and shareable. Plain and simple; share inspiring things online in order to drive the same audience interest and passion offline.

The Pinterest (P)infographic

shared by EdelmanPR on May 10
With Pinterest having a visual identity as its focus, we decided to bring our Pinterest Best Practices to life as well. From DIY to Social Media, Pinterest is quickly becoming an outlet for a variety...




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