Pinterest Best Practices

Pinterest BEST PRACTICES 02 03 A goal is not always meant to be reached. It often serves simply as something to aim at. SET GOALS PLAN Define your goals. Are you looking to create brand awareness? Drive traffic to your website? A good Create a content strategy that is centered around the benchmark is that 25% of all website traffic should come lifestyle of your target audience. Avoid "me syndrome" and only pinning your products and your information, Dive into the interests and aspirations of those that matter most: from social; decide how Pinterest fits into this equation for your brand. Decide how you will be tracking and reporting. your consumers. OPTIMIZE PLAN ALIGN Position your brand to align with popular, timely and topical conversations; i.e. if you are a shoe company, pin trendy shoes (popular), "New Years Eve" shoes (timely), or "prom shoes" (topical). SET GOALS ALIGN ΟΡΤΙΜΙΖΕ „ENGAGE ORGANIZE DIVERSIFY INTEGRATE EVALUATE 05 04 CHO ENGAGE 06 ΟPTΙΜIΖE Google LOVES Pinterest! Focus on the keywords that Pinterest is a social community that requires two-way engagement. "Repin," "Like" or comment on pins and boards of others. Interact with your followers and take the matter most for your brand, align this with what you know about how your audience searches (and what they are searching for) and incorporate them into your board titles 07 time to participate. and pin descriptions. 08 09 ENJOY 06 INTEGRATE Be sure that the content on your website is easy to share. Incorporate the "Pin It" button into your social sharing lineup. ORGANIZE Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards. Finally, be sure to set the board "cover image" to a pin that best conveys the topic of that board. Coca-Cola int out this sheet A out your favorite moustache eala your lace er anything X 300 de e chosen y book TI AN U DIVERSIFY Pinterest is a great opportunity to reach all the segments of your audience. Create boards and pin items that appeal to every segment of your consumer base! Thank you to all those users who donated their pins for this infoposter! EVALUATE Measure your success. What boards and pins are seeing http://pinterest.com/zogdigital/pinterestlove the most "Likes," and "Repins?" Is Pinterest driving traffic to your website? Evaluate KPIS like bounce rate to ensure that the traffic you are driving to your site is directing to the right place and leverage your ability to use specific links for tracking. ENJOY ZOGDigital Have fun with this awesomely visual medium. Encourage others to pin your content with contests or scavenger hunts, tracked by tagging (@) or hashtags (#). www.ZOGDIGITAL.COM Pinterest BEST PRACTICES 02 03 A goal is not always meant to be reached. It often serves simply as something to aim at. SET GOALS PLAN Define your goals. Are you looking to create brand awareness? Drive traffic to your website? A good Create a content strategy that is centered around the benchmark is that 25% of all website traffic should come lifestyle of your target audience. Avoid "me syndrome" and only pinning your products and your information, Dive into the interests and aspirations of those that matter most: from social; decide how Pinterest fits into this equation for your brand. Decide how you will be tracking and reporting. your consumers. OPTIMIZE PLAN ALIGN Position your brand to align with popular, timely and topical conversations; i.e. if you are a shoe company, pin trendy shoes (popular), "New Years Eve" shoes (timely), or "prom shoes" (topical). SET GOALS ALIGN ΟΡΤΙΜΙΖΕ „ENGAGE ORGANIZE DIVERSIFY INTEGRATE EVALUATE 05 04 CHO ENGAGE 06 ΟPTΙΜIΖE Google LOVES Pinterest! Focus on the keywords that Pinterest is a social community that requires two-way engagement. "Repin," "Like" or comment on pins and boards of others. Interact with your followers and take the matter most for your brand, align this with what you know about how your audience searches (and what they are searching for) and incorporate them into your board titles 07 time to participate. and pin descriptions. 08 09 ENJOY 06 INTEGRATE Be sure that the content on your website is easy to share. Incorporate the "Pin It" button into your social sharing lineup. ORGANIZE Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards. Finally, be sure to set the board "cover image" to a pin that best conveys the topic of that board. Coca-Cola int out this sheet A out your favorite moustache eala your lace er anything X 300 de e chosen y book TI AN U DIVERSIFY Pinterest is a great opportunity to reach all the segments of your audience. Create boards and pin items that appeal to every segment of your consumer base! Thank you to all those users who donated their pins for this infoposter! EVALUATE Measure your success. What boards and pins are seeing http://pinterest.com/zogdigital/pinterestlove the most "Likes," and "Repins?" Is Pinterest driving traffic to your website? Evaluate KPIS like bounce rate to ensure that the traffic you are driving to your site is directing to the right place and leverage your ability to use specific links for tracking. ENJOY ZOGDigital Have fun with this awesomely visual medium. Encourage others to pin your content with contests or scavenger hunts, tracked by tagging (@) or hashtags (#). www.ZOGDIGITAL.COM