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Pinning it Down: A Guide to Consumers’ Relationship with Pinterest

PINNING IT DOWN A Guide to Consumers' Relationship with Pinterest lin4 consumers report spending less time on other social media sites in favor of Pinterest 15% www Decline in time spent on Facebook over the of Pinterest users don't use other last month social media sites 41% Social sharing preferences Pinterest gained 4%, while Facebook dropped 9% 2% Other Facebook 3% Google+ 19% 50% 4% LinkedIn 14% Pinterest 20% 25% Pinterest 30% P20% f 41% Twitter WHO IS PINNING? Age Gender Affinity 0.7x 4.2x 2.8x 1.6x 1.2x 1.2x 1.1x 1.0x 4.6x 100% 30% 80% 50% 17% 25% 16% 20% 5% 5% 2% 0- 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Male Female WHAT ARE THEY PINNING? 0 30% 60% Food KNK Home 40% 57% Arts & Crafts 34% 30% Style/Fashion 26% Products 25% Vacation € 25% Humor Travel 22% Inspiration/ T 20% Education Children ABC14% Other 4% Why are they following retailers? SALE 51% 43% 36% 34% seek information seek product seek to post/read seek information on deals and information comments about about events coupons merchandise or services WHAT CAN A PIN DO? A Pin drives: 12 site visits page views 01 sun mon tue wed thu fri sat Orders from Pinterest spike on Mondays 31 50% of orders happen A Pin generates more than 10 Re-pins after 2.5 months Pins are 100 times of pinning more viral than tweets BIG SPENDER: PINTEREST VS. OTHER SOCIAL SHARING SITES Percentage of shares per ecommerce site 25 50 Pinterest 44% Facebook 37% Twitter 12% Google+ 8+ 3% Other 4% Average order value 100 $123.50 66% 150 126% 14 2013 difference 50 75 $54.64 %24 Pinterest's share of overall visits Pinterest Facebook increased 66% year-over-year, more than any other social network Pinterest drives more traffic to publishers than Twitter, Linkedln, Reddit and Google+ in 8+ combined Since Pinterest's launch in 2010, it has become one of the leading social media sites for shopping. Ignoring Pinterest's power for your business could be a huge misstep. My Business SOURCES https://blog.compete.com • http://blog.gigya.com • http://readwrite.com http://allfacebook.com • http://www.retailcustomerexperience.com https://www.internetretailer.com • http://mashable.com alight %24

Pinning it Down: A Guide to Consumers’ Relationship with Pinterest

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Pinterest was once an internet secret; with its beta version only available by invite, millions were clamoring for an exclusive invite. Now, however, the site has become a social media heavyweight. ww... w.alight.com has created an infographic entitled “Pinning it Down: A Guide to Consumers’ Relationship with Pinterest”, giving businesses some very concrete reasons for incorporating Pinterest into their social media presence. While other social media sites like Facebook reporting declines in usage, Pinterest has seen an upswing. Impressively, consumers are reportedly spending less time on other social networking sites in favor of Pinterest. With a majority fan-base (80 percent), being women, businesses have recognized Pinterest’s commercial value. Food and home are the most pinned subjects, and businesses that take advantage of the image/social media site can reap in some lucrative rewards. Typically, a pin can drive two site visits and six page views; which means that your pin is seen, on average, at least eight times. Consumers will typically make a purchase after 2.5 months – and patience is key, because the typical purchase on Pinterest is 126 percent more than the average purchase via Facebook. Pinterest is one of the leading social media sites for shopping, so make sure your business has a “pinnable” presence. Feel free to like, share, and comment on this infographic from www.alight.com entitled “Pinning it Down: A Guide to Consumers’ Relationship with Pinterest”.

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Alight