Photographidemic: It's a Visual Takeover!

IT'S A PHOTOGRAPHIDEMIC! How visual content is plaquing social efforts. in a good way! The popularity explosion of Instagram is a direct reflection of how visual content has become the go-to for all sharing purposes. Photos have always been popular. but with the ability to instantly share your fun times or fave meals with friends has qiven another way to communicate. If's also given businesses a way to leverage more success. See our examples. QUICK FACTS ABOUT PHOTOS 72% 10%0 use their mobile/tablet device as their primary photo-taking device of photos taken in the history of the world were taken in the last 12 months 20% 140 Billion photos are stored on Facebook Is the percentage increase from photos posted daily online from facebook Dec. 2011 to Mar. 2012. DEC. 2011 MAR, 2011 250 MILLION 300 MILLION Articles with 94% Including a photo and a video in a press release increases views by over images get more total views than articles without photos. 45% SOCIAL NETWORKS How are images affecting social media? Studies show that images are the most engaging updates on social networks. Sustagram 41.6 million rolls of film would have to be developed to equate to the amount of photos uploaded to Instagram. 1 billion photos have been uploaded to Instagram since its launch in 2010. 5+ million photos are uploaded per day on the popular filter- filled mobile app. Instagram photos experience an average of 575 likes and 80 comments per second. There are over 30 million registered Instagram users. 1 ROLL = 10 MIL. PHOTOS FACEBOOK ENGAGEMENT facebook BY POST TYPE 8,000 Photos experience the highest amount of engagement 7,000 The engagement rate for photos averages 0.37%, whereas text is only 0.27% 6,000 5,000 4,000 After Facebook added Timeline, engagement with photos & videos increased by 65% 3,000 2,000 Posts including a photo album generate 180% more engagement than the average post 1,000 PHOTOR STATUS VIDEO UNKS There are over 250 million photos uploaded to Facebook daily. Posts Likes Per Post Comments Per Post Engagement Source: Track Sacia Pinterest 29.5% of the most popular pins come from the food & drink category Pinterest is one of the first platforms that allows you to interact with static images. Pinterest has become the third most popular social network in the U.S. Pinterest accounts for 3.6% of all referral traffic, generating 13.4% of total pins come from the DIY crafts category, the next highest amount of pins behind food & drink. more than other major networks. Over 80% of pins on Pinterest are repins, displaying the platform's major sharing power. y Twitter INCREASE OF INSTAGRAM POSTS VON TWITTER PER MONTH Tweets with image links have engagement rates 2x's higher than tweets without them 2,500 Index May 2011-100 2,000 Sharing photos from Instagram to Twitter is 20 times higher than a year ago 1,500 1,000 The # of photos shared on Twitter grew 421% in 2011 after releasing their built-in sharing service 500 -------- Over the course of 2011, there were 292 million tweets to 251 million images May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr '11 11 '1 11 11 '11 11 11 12 "12 12 '12 Source: Skylines. Distima Sources: -http://www.b2bsocialmediaguide.com/2012/06/19/11-pinterest-statistics/ -http:/trumatik.com/brand-pages-facebook-timeline-will-increase-your-engagement-rate/ -http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-l-text-links-photos-or-videos/ -http:/venturebeat.com/2012/06/30/twiter-marketers-why- almost-everything-you-know-trom-facebook-is-wrong/ -http:/torms TTwitter-Data-Report.pat -http:/royal.pi eon tw dstestaoramtharie n 00-twitter-is-blowing-up/ -http://www.mediabistro.com/alltwitter/twitter-users-shared-58-4-photos-in-december-stats_b17536 -http://www.instagram.com/press -http:/socialmediatoday.com/socialmktgfella/562966/pictures-tell-thousand-locations-infographic -http://www.jemoullas.com/2012/05/28/6-powertul-reasons-why- you-should-inc lude-images-in-your-marketing-infographic/ -http://wwwthenounproject.com KELSEY TRABUE DESIGNER WWW.KELSEYTRABUE.COM