Pakistani Online Consumers and their Digital Life

High household ownership of personal computers (PCs) among online users. Mobile devices are gaining momentum among the online users. 12% have mobile as primary device 91% 45% own a own a pc at home smartphone or tablet Household Ownership 73% 68% 41% 26% Primary Device 42% 40% 8% 4% A1. How many do you otiand someone ebse own in your household? Which device is primarity used in the household? Base N(Alespondent) 1004 Pakistan Digital Consumer Study A peek in digital life of Pakistan online consumer Google IDC Anlythe Tuure