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Optimise Your Social Network

OPTIMISE YOUR SOCIAL NETWORK We made an animation. www. This is how you shared it EMAIL We sent an email linked to a video EMAIL 195 SENT 74 OPENED 28% 33 CLICKS of users accessed Timing is everything. When sending mail, be sure to consider the time of day. After 12pm is a good shout and between 2-5pm is considered the sweetspot. mail on the Be responsive. Make sure your media is responsive or risk upsetting 28% of your audience. Sources mailchimp: 02/03/2012 | econsultancy: 13/04/2012 JOURNEY THROUGH SOCIAL Where the video was shared Sharing is everything. Create opportunity to amplify your message across social platforms. Don't forget word of mouth! Viewed on website You Tube Users post creates tweet | Followers Retweet Page shared with group in Friends share facebook post TAGGED SHARE Linked to site via Facebook page Company page tagged Tweets auto-post to facebook WHERE THE VIDEO WAS VIEWED Tracked video views by channel BE VISUAL, photo posts receive 39% higher interaction 37% KNOW YOUR DEMOGRAPHIC, 80% of pinterest users are female 7% SOCIAL WIDGETS, these simplify sharing of your content 33% JOIN GROUPS, 5 is optimal, have an active and valid role in each 6% lin KEEP IT MINIMAL, tweets with 2 #tags have 21% higher engagement rate tweeting 12% BE VAIN, ditch your long URL and use to personalise it 5% gplus to MAKING SENSE OF THE NUMBERS Evaluating & Analysing our video views 1 Slow start. Initial release had little visibility with no real advertisement driving traffic to the video 2 Warming up. As the working week commenced the video recieved more attention 3 Cooling slightly. Views decrease as video's visability is clouded beneath other, more recent content SUN MON TUES WED 4 Rejuvenation. To revitalise the video, a newsletter was released, directing traffic towards the video 5 Opportunity. The messaging resonates with a specific audience starts a conversation and we line up a coffee.. * CHECKED OUT THE VIDEO VERY NICE WORK. SHOULD BE A INCREDIBLY VALUABLE AID WHEN PLTCHING FOR NEW CLIENTS" IAll stats from vimeo analytics and Google social analytics The Like Minded Office Tel: 01628 476388 e: [email protected] Location: Marlow, Bucks THE LIKE MINDED Copyright e 2013 The Uke Mnded Al rights reserved. Mahevour futuu tand out unin

Optimise Your Social Network

shared by thelikeminded on May 16
n terms of optimising our own social network we’ve been busy experimenting with lots of things; including this infographic which we created to show how we shared our ‘Chapter 1′ video. It tells ...


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