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Online Video: Delivering Brand Awareness and ROI

ONLINE VIDEO: DRIVING BRAND AWARENESS AND ROI TOP OBJECTIVES FOR BRAND MARKETERS USING ONLINE VIDEO' AND IT DELIVERS... 68% 55% -- 65% AWARENESS BRANDING 46% General recall of online video ads vs TV ads SO MARKETERS LOVE IT... 3. Compared to the following channels is video equally or more effective? MORE + LESS 91% 75% 68% 52% 45% DISPLAY TV SOCIAL MEDIA SEARCH DIRECT RESPONSE YES NO I DON'T KNOW DECLINE IN EFFECTIVENESS OF VS INVESTMENT IN VIDEO TRADITIONAL ONLINE ADS 4 "WOOHOO!" 00 YOUR BANNER AD $9BN 9% O “CLICK ME!" "NO!" $$$ $2.9BN 0.1% 2012 2017 2003 2013 VIDEO ENGAGES SO IT GETS SHARED, EXTENDING REACH You Tube 50% OF VIDEO SHARING OCCURS IN THE FIRST 3 WEEKS 7 ... 100 million people take a social action on YouTube (Like, Share, Comments etc) every week 66% 50% 25% Over 700 YouTube videos are shared on Twitter each minute 10% 500 years of YouTube video are watched everyday on Facebook DAY 2 DAY 3 WEEK 3 MONTH 3 AND IT'S NOT JUST ENTERTAINMENT VIDEOS, PEOPLE LIKE TO SHARE PRODUCT VIDEOS TOO Share of online social video ads shared worldwide ENTERTAINMENT 28% FMCG 25.3% TECH 17.0% AUTOMOTIVE 9.4% SPORTS 5.3% 3.7% APPAREL 2.7% RETAIL 1.9% FINANCE SO - THAT'S BRANDING OBJECTIVES PRETTY MUCH COVERED BUT WHY NOT TURN THAT ENGAGEMENT INTO ROI? 1. VIDEO IS DISTRIBUTED 4. TO YOUR SITE AND BUY EAU D'HOMBRE EAU D'HOMBRE $22 ADD TO BASKET 00 3. AND CLICKTHROUGH 2. THE AUDIENCE WATCHES COU To find out more about how you can use online video to deliver branding objectives and ROI check out our paper: Online Video - Driving Brand Awareness and ROI COM at or visit 1. 2. 3. 4. 5. 6. 7. 8. BANNER AD CT RATES SPEND 00 VIDEO SHARES

Online Video: Delivering Brand Awareness and ROI

shared by Coull on Jun 27
How do brand marketers see online video? How effective is it in engaging viewers and is there a way of generating a direct response and (gasp), an ROI from online video campaigns?




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