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Online Marketing = Brick and Mortar Success

BUSINESS ONLINE MARKETING BRICK-AND-MORTAR SUCCESS The Internet can be one of the most effective tools your company can use to not only attract clients, but to keep them as well. Internet marketing helps to increase your brand's exposure to the correct markets in order to generate on- and offline sales and inquiries. USING SOCIAL MEDIA f-B-B Social media is key for companies - both large and small - when using the Internet to drive traffic to their brick-and-mortar businesses. 53% 53% of people on Twitter suggest companies and or products in their Tweets with 48% delivering on their intention to buy. Smal Busines Small Bu 61% 61% of companies use social media for customer engagement. 75% of small businesses have 61% a company page on 61% use social media to identify and attract new customers. a social networking site Only 6% of businesses 24% Social media adoption feel social media has hurt by small businesses their image more than helped 12% doubled last year. 2009 2010 USING LOCAL GEOGRAPHICAL TARGET Local Businesses use Geographical Targeting online to bring more business to their brick and mortar locations. 20% of searches on Google Of the 4 million reviews are location specific on Yelp, they are broken up as follows: There are more than 4 million business listing on Google Places 34% Restaurants Local Business 23% Shopping 8% Fitness REVIEWS 7% Local services bing Bing Maps interior views, launched in 2010, provides users with immersive 360-degree panoramas of local businesses interiors. 7% Entertainment 21% other USING ONLINE COUPONS Last year, more businesses began advertising on hyper-local group buying sites like Groupon to increase customers and offline sales. The average daily deal costs $30 D with an average discount of 57% Business WOW!!! On average, 1155 people purchase a group deal on Groupon daily Of businesses that have used Groupon: 95% were satisfied with their experience, 95% would use it again, and 96% would recommend it to other businesses USING ONLINE ADVERTISING Businesses are also using "traditional" means of advertising online, including banner ads on web pages that receive a lot of traffic. The best banner ad response rates come from 300x250 Banner ad spending was 20.9% ads positioned in the top of all advertising dollars spent in 2010 right corner of a webpage The average CTR Conversion rates -0.25% for B2B ads average 2.8% for banner ads is Sources: THUA http://kaiserthesage.com/wp-content/uploads/2011/08/Business-Social-Media-IG.png http://www.huamarketing.com/ MARKETING

Online Marketing = Brick and Mortar Success

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The Internet can be one of the most effective tools your company can use to not only attract clients, but to keep them as well. Internet marketing helps to increase your brand's exposure to the correc...

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Hua Marketing

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Social Media
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