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Online Charitable Giving

Online Charitable Giving online giving social giving haiti relief (including crowdfunding and peer- to-peer giving sites) experienced modest Unlike past humanitarian disasters responses, only 27% of funds raised went to the red cross increased growth across all channels in 2010, in keeping with overall migration of individual giving toward online and technology but has potential to explode in which historically received the majority (60%) of donations. 2011-2012 Online GiVing By Charity Type human service 30% health 13% public benefit 3% 12% 11% international education animal & environment arts religion 0% 2010 Breakdown of Online Donations Medium 67% 18% 14% charity websites portal giving social giving A charity website with a generic 1) Social Networks for Social Good, where donors can giving page that does not visually match the charity's website but goes to a checkout process that has the charity name and address to identify it. Where donors can search and support any charity registered with the give to many charities and, in many cases, fundraise among their friends and family. Such sites include Causes on Facebook, Change.org, Crowdrise, and SixDegrees.org, among others. I IRS. These include 2) A charity website with a branded giving page that is integrated with the charity's own website. NetworkforGood.org, GuideStar, Charity Navigator, and The Capital One Giving Site, among others. average online donor.. .is 38 years old while offline donors tend to be 60+ ...has made donations in past in 96% of times .is donating for the first time online in 62% of cases ...donates during late morning most likely between 10 am and 12 pm ..loves giving out in late December The States 5 Highest & Lowěst Donors Online Donation Total ($) Growth 2010 vs. 2009 Massachusetts Connecticut Maryland District of Columbia Mississippi New York 2 Arkansas North Dakota West Virginia Louisiana 48 7% 14% 42% 1% 24% JustGiving" JustGiving, the UK's first online fundraising business, was started in early 2000 by Zarine Kharas and Anne-Marie Huby. 13.000.000 users 12.000 people create a new fundraising page on JustGiving every month £770.000.000 raised for 12.000 different charities FirstGiving The US analog to Uk's JustGiving 8.000+ nonprofits have used FastGiving 13.000.000+ online donors $1.000.000.000 raised online Source: onlinegivingstudy.org GENERIC CHARITY WEBSITES BRANDED CHARITY WEBSITES PORTAL GIVING SOCIAL GIVING OVERALL other 1%

Online Charitable Giving

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A fun graphical representation of findings from The Online Giving Study

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