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Now & Next: Future of Engagement

MSLGROUP FUTURE OF ENGAGEMENT NOW NEXT For more than a year, 100+ MSLGROUP planners have been sharing inspiring projects on an internal crowdsourcing platform, Share inspiring projects on citizenship, crowdsourcing, storytelling and social data with 100+ planners in MSLGROUP WELCOME TO FEATURED TOPIC INSIGHTS NETWORK SHARE INSPIRING CROWDSOURCING PROJECTS and synthesizing these community- curated insights People's Insi rcing Supei People's Insk Foods into weekly ateryting People's Insights: Volume 1, Issue 40 Coke Zero - Unlock the 007 in You case studies Coca-Cola PEOPLE'S INSIGHTS PEOPL PEOPLE'S INSIGHT PEOPLE'S INSIGHTS INSIGHT and quarterly magazines. Areas Social Data of focus Citizenship Storytelling Crowdsourcing We have now synthesized a year's worth of insights into an annual report on the Ten Frontiers for the 10 Future of Engagement 2 Behavior Change Games Crowdfunding Inspiring people to collectively fund projects they are passionate about and help bring them to life. Using game design technique and the power of communities to motivate people to achieve challenging tasks in the real world. Collaborative Social Innovation 4 Grassroots Change Movements Synthesizing community contributions to co-create Inspiring people to act as change agents in a way that their actions can be innovative and aggregated or coordinated, leading to significant impact and meaningful change. sustainable solutions around a shared purpose. Co-creation Communities Social Curation Synthesizing community contributions to create new artifacts including books, movies, music, art, software, products and solutions. Aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Transmedia Storytelling Collective 8 Intelligence Sharing interlocking parts of a storyworld on different media channels Synthesizing search, social and sensor data streams into insights about our behaviors in to create an immersive experience and drive participation, action and loyalty. relation to relevant others to guide smarter actions. Social Live Experiences 10 Collaborative Consumption Using technology and community to enable people to share, sell, rent, swap, barter and gift spaces, products, services and experiences. Blending technology, community and location to create immersive experiences that blur the boundaries between online and offline. We have also identified the 5 most important patterns that cut across these ten frontiers: Shared Purpose Inspiration from Brands as Elsewhere and Self- Media Improvement Platforms Organizations can learn best practices from entrepreneurs and changemakers and adapt them in their own Corporations need to tap into both these motivations, design purpose- inspired platforms and programs, and leverage networked technologies to engage people. If corporations wish to catch up with social networking startups and media organizations, they must learn the skills engagement efforts. and mindset needed to create long-term platforms. Corporations as Venture Global Best Capitalists Practices The platforms and programs that point to the future of engagement are originating not only in the US, but from all over the world, including Europe, Asia and Latin America, with the Nordics contributing a disproportionate share of path-breaking projects. Corporations will increasingly need partner with, invest in and acquire innovative startups in order to future-proof their engagement strategy NEW. FUTURE OF ENGAGEMENT Read the full report at Slideshare or the People's Lab blog future-of-engagement MSLGROUP PEOPLES INSICHIS Start a conversation on how we can help you, write to [email protected] Credits Photos from p22earl, nanpalmero, grafixer, untitlism, ngmmemuda, peterhellberg, xavitalleda, jodiejaye, pochacco20, seyyed_mostafa_zamani on Flickr. Designed by MSLGROUP Creative+

Now & Next: Future of Engagement

shared by mslgroup on May 27
Our ‘Now & Next’ report is the product of 12 months of insight-gathering into evolutions that are currently pushing forward the frontiers of communications and engagement.






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