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New Engagement Model - Social Marketing

SMS SMS New Engagement Model SOCIAL MARKETING Using social media for marketing and lead generation > 84% of B2B marketers use social media in some form. D Social media has a higher lead-to-close 100% rate than outbound marketing. D 83% of marketers indicate that social media is important for their business. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI 84% of inbound marketers cite organic sources like blog & social media rising in importance. 82% of marketers who blog daily acquired a customer using their blog. -79% -82% 84% 79% of companies that have a blog report a positive ROI for inbound marketing. f Facebook accounts for 15.8% of total time spent on the Internet. 80% of US social network users prefer to connect to brands through Facebook. 70% of marketers used Facebook to gain new customers. 62% of marketers said social media became more important to the marketing campaigns. Retailers and restaurants are the most engaging industries on Twitter. Apparel brands are the least engaging. o Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. SMS 36% of all marketers have found a customer via Twitter. o The average time per month spent by users on Twitter is 170 minutes. Linkedin is adding, on average, two members in per second. Only 20% of LinkedIn users are under theage of 30. 45% of B2B marketers have gained a customer through LinkedIn. 83% of marketers say they prefer to use LinkedIn for distributing B2B content. References 1. http://www.realbusinessrescue.co.uk/news/2014-how-are-businesses-changing-the-way-they-use-b2b-social-media 2. https://smallbusiness.yaho0.com/advisor/83-exceptional-social-media-marketing-statistics-2014-160016146.html 3. http://www.imediaconnection.com/content/35471.asp?imcid%3D 1#multiview 4. http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you- rethink-your-social-stra 5. http://rocketpost.com/blog/33-captivating-statistics-that-could-change-your-marketing-strategy/#.VROKEVYUEQA 6. http://www.adweek.com/socialtimes/top-brands-twitter-study/496615?red=at 7. http://www.socialmediaexaminer.com/ 8. http://www.aberdeen.com/ 9. http://www.hubspot.com/marketing-statistics e ia Soce O www.orchestrate.com ORCHESTRATE | success@orchestrate.com Solutions for higher performance! C Toll Free: 800-232-5130 -----

New Engagement Model - Social Marketing

shared by orchestrate on May 17
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Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking.

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