Negotiating a Social Media Plan

Negotiating a Social Media Plan Butcher's Syndrome" Talk to the Audience Write/Read a Blog KPI Analytics Building Relationships Goals Share Monitoring Avoid the "Butcher's Syndrome". The point of the negotiation is the "quartering". We obligate the supplier to disaggregate services, rates, hours of dedication and we negociate by parts and delete what is considered as expendable. The problem with this type of negotiation is that a social media plan should be comprehensive, and for succeding you have to play many keys. If we remove concepts, the symphony is incomplete. If you moved to traditional communication, and we all understand that, no matter how many press releases we send out, if we have a database of journalists, everything is useless. For these reason, if we create very nice profiles (Facebook and Twitter profiles, for example), but we delete elements of viralization such as the relationship with bloggers, tactics of "call to action" as contests or applications on Facebook, etc. They will be online, but lacking of people and interactions. Cc commons bestrelations Comunicación & Social media Build Authority ------ Results Measurements Psign the Strategy chedule Creating Risks