The NBA's Top 5s on Social Media

NBA THE NBA'S TOP Sse on social media TEAMS DOING THE BEST JOB WHO HAS GROWN THE FASTEST? f THUNDER THE FASTEST LOS ANGELES OPPERS LOS ANGELES 106% 121% CHICAGO BULLS LIPPERS 43% 104% RICHS THUNDER Ger 29% 37% 83% Pacers 24% 82% ATLANTA HAWKS 69% THE SLOWEST 12% 13% 14% 16% 17% 11% 40% 54% 55% UTAH BOSTON DALLAS JAZZ CELTICS MAVERICKS ANTONIO SAN LALAKERS ORLANDO LA LAKERS DALLAS BOSTON CELTICS DENVER NUGGETS SPURS MAGIC MAVERICKS CONVERSATION Percentage of fans that are interacting with the page via Likes, Comments and Shares 7.7% 7.7% HIGHEST СтR) 3.3% 3.9% 4.0% MIAMI HEAT THUNDER SPURS Fecar LOWEST 1.2% 1.9% 2.0% 2.0% 2.1% BOSTON CELTICS DALLAS MAVERICKS ATLANTA HAWKS ORLANDO MAGIC LALAKERS FAN ENGAGEMENT Based on the Engagement scores generated by the Unmetric platform, Calculated from the number of Likes, Comments, Shares and estimated impressions that each Facebook post receives. HIGHEST 77 56 51 35 37 MIAMI HEAT LAKERS Pacarn RHICKS LOWEST 10 11 12 15 ATLANTA HAWKS ORLANDO MAGIC DALLAS MEMPHIS GRIZZLIES BOSTON CELTICS MAVERICKS AVERAGE REPLY TIME ON TWITTER DENVER NUGGETS IS THE FASTEST RESPONDING TEAM BOSTON CELTICS DO NOT REPLY TO DENVER MOGHETS FOLLOWERS ON TWITTER ON TWITTER 3h 18 2h 02' 2h 39' 2h 52' CHICAGO BULLS LA CLIPPERS DALLAS MAVERICKS DENVER NUGGETS SAN ANTONIO SPURS 5' 6' 7' 8' 10' ATLANTA HAWKS ORLANDO MAGIC INDIANA PACERS OKLAHOMA CITY THUNDER CONTENT STRATEGY WHEN DO THEY POST? Percentage of posts by day of the week WEDNESDAY FRIDAY MONDAY TUESDAY THURSDAY 13% 15% 15% 18% 17% SATURDAY SUNDAY 11% 11% NBA NBA TEAMS POST THE MOST ON WEDNESDAYS AND FRIDAYS- THE MOST FREQUENT GAME DAYS WHAT DO THEY TALK ABOUT? Percentage of posts by topic (as categorized by Unmetric) NEWS ABOUT THE FRANCHISE PLAYER NEWS 26% 24% UPCOMING GAME RESULTS GAMES 19% 13% QUESTIONS TO FANS ENGAGEMENT 6% ORIENTATED 6% CONTEST 5% MERCHANDISE 2% SPECIAL OFFERS 1%. WHICH TOPIC DRIVES THE BEST ENGAGEMENT? Average engagement scores (as calculated by Unmetric) GAME RESULTS 74 QUESTIONS TO FANS 59 PLAYER NEWS 56 ENGAGEMENT ORIENTATED 52 UPCOMING GAMES 42 NEWS ABOUT THE FRANCHISE 41 CONTEST 23 MERCHANDISE 13 SPECIAL OFFERS 12 TEAM'S AVERAGE COMBINED UNMETRIC SCORE The Unmetric Score, separately calculated for Facebook and Twitter, is a scientific blend of 24 qualitative and quantitative social media metrics. The scores presented below are the averages Average unmetric Score these two scores. 70 65 59 57 54 CHICAGO A BULLSA Los ANGELES LAKERS TOS ANGELEE OPPERS MIAMI НЕЛT unmetric METHODOLOGY Unmetric's web application focuses on social media benchmarking for leading brands. Unmetric recognizes that brands are flying blind on social media and the absence of benchmarks has been a detriment to big brands who are used to competitive benchmarking and intelligence on mass media and the intermet. Unmetric empowers marketing teams with data that was unavailable so far. Besides comparing the perfonmance of competing brands, Unmetric also benchmarks brands against their sector and captures everything around brand's facebook & twitter points of presence. This includes growth metrics, profile data and unique engagement metrics that provide valuable insights into content strategies & performance. All statistics were gathered during the regular NBA season, from December 25, 2011 to April 26, 2012 O-O-O