Mom Bloggers: A Force to be Reckoned With

Mom Bloggers + A FORCE TO BE RECKONED WITH WHO IS SHE? AVERAGE PROFILE OF A MOM BLOGGER 75% $84,000 use twitter to promote their blog average household income 92% 87% more likely to buy eco-friendly products use facebook to promote their blog 20% 81% blog from their smartphone or mobile device update blogs at least once a week HOW DOES SHE RELATE TO BRANDS? MORE COVETED BY BRANDS THAN ANY OTHER DEMOGRAPHIC BLOG ABOUT US? 54% 50% say a brand's reputation have been 55% follow brands approached by a brand on social media sites influences their decision to write about it HOW INFLUENCIAL IS SHE? STATS ON THE GROWING BLOGOSPHERE 72% 46% 53% of mom bloggers are taken more seriously than they were 1 year ago of readers trust traditional media less than they did 5 years ago of readers often trust the information & advice of blogs they read sources: http://www.scarborough.com/press_releases/Scarborough-Mom-Bloggers-Market-Research.pdf http://ontherecordpodcast.com/pr/otro/blogging-stats.aspx http://www.blogher.com/2011-social-media-matters-study?page=0,1 INFOGRAPHIC CREATED BY JUMPTHRU COPYRIGHT 2011 © JUMPTHRU www.JUMPTHRU.NET JUMPTHRU