Microcontent: A Beginner's Guide

+ A beginner's guide microcontent to What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from a much larger piece. Images It's most often used for social media posts, and can come in many different formats, such as: Data Viz Slideshares Charts/graphs Animated gifs Microcontent Maximize your Main content Mini-articles Videos content with a divisible .content strategy, wherein you create microcontent from cornerstone pieces of content, then use that microcontent to promote the larger content." Quotes Stats www.columnfivemedia.com Case studies Fact sheets Graphics Why use it? In whichever form you choose to use it, by highlighting your facts, your.figures and your data you are able to showcase the expertise and authority of your business and brand. 1 To re-energise existing content 2 To launch new content + Introduce a new audience + Showcase expertise + Increase the size of your audience + Promote key findings + Restart engagement + Make a buzz across platforms + Generate new enquiries + Increase awareness + Build new relationships + Generate engagement Where to start I want to... Re-energise existing content Promote new content Has your content performed well? Plan your objectives for this project The best B2B firms O Communicate to everyone in your team what the content is, who it's for and the outcomes you expect O Use analytics to assess the performance of your content against KPIS use an average of nine formats for each O Establish new KPIS for next round pięce of content. O Check that your content is aligned to your customer journey Establish KPIS, set timeframes and draft an action plan so each team member knows what's expected of them and when "Slicing and dicing' gives sales and BD the opportunity to No Yes choose the format that best fits their outreach and prospect." www.business2community.com Consider updating the content to better suit your audience in the present climate Collect your microcontent O Make note of any pull quotes that will connect with the audience O Find images that align with, and represent, your audience and the topics within your content O Note key facts and figures that will surprise or intrigue your audience O Put together the key narrative of your content-this could become emotionally a slideshare, an infographic, a video or all three Create and plan Launch O Choose a range of O Start posting O Plan your distribution channels and your O Remember to engage with your audience. reply to comments, answer questions and offer advice formats that will work for the different types of schedule microcontent you've noted Microcontent, macro impact. nwcdesign