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Media Creation; Unchained

MEDIA CREATION. UNCHAINED Mobile devices, with the help of social media, are taking over media creation. SOCIAL MEDIA USERS HAVE HISTORICALLY USED COMPUTERS TO CREATE RIDICULOUS AMOUNTS OF CONTENT. 30 30 billion pieces of BILLION 43.1 content shared on Facebook per month BILLION SHARED Tumblr posts #55 MILLION 72 of video uploaded to YouTube every HOURS minute Tweets published each day BUT THE PROLIFERATION OF MOBILE DEVICES IS RADICALLY SHIFTING SOCIAL TRAFFIC PATTERNS. SOCIAL IS MOBILE, AND MOBILE IS SOCIAL. 680,000,000 FACEBOOK MOBILE USERS 3 United States 1 CHINA 2 INDIA of FACEBOOK MOBILE IF FACEBOOK MOBILE WERE A COUNTRY, IT WOULD BE THE 3RD MOST POPULATED IN THE WORLD. Time spent on mobile social apps 46% and mobile web accounts for 63% of all social users access via 63% of all time spent on mobile mobile web or mobile apps MOBILE TRAFFIC FORCAST TO EXCEED TRADITIONAL TRAFFIC BY 2014 Most mobile content production and social sharing happens between 300 --900 and PM implying content is being created during travel, moments "in between." Facebook mobile users are 100% more active than non-mobile users. Instagram: 40 Million photo uploads per day Mobile Twitter users are 86% more likely to be on Twitter several times per day. AS A RESULT, MOBILE IS SHIFTING FROM A COMMUNICATION DEVICE TO A MEDIA CREATION PLATFORM. 1698% year over year increase in mobile app traffic growth Pinterest SocialCam 1,000,000 lifetime downloads Instagram 1,100% growth in six months Mobile users 78% likely to retweet; Twitter #3 57% likely to compose original tweets it! 000 105 Mobile traffic grown since launch TIMES 00000000000 00000 00000E000000 Sources: Mobile Marketing Association Asia, 2011 Mobile Marketer, 2012

Media Creation; Unchained

shared by scoopit on Mar 06
Mobile devices, with the help of social media, are taking over media creation.



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