Mastering the Social Media Universe

MASTERING Social Media UNIVERSE Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% of B2B companies report using some form of social media network 32%epelow average" of those companies describe their efforts SOME KEY QUESTIONS "What are the components of an effective social media strategy?" "How do I run a social media pilot?" "What level of governance is appropriate?" "Who should be on the team?" DuPont Consumer Electronics Company* OVERSIGHT * Pseudonym. CAPABILITY Cisco Microsoft "How do I improve core social media capabilities companywide?" "How can social media engage brand advocates?" "How can I harness social media to launch a new "What role can a Center of Excellence play?" product?" EXPLORE THE ANSWERS OVERSIGHT The Dupont Best Practice Guidebook shows how to use social The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY media pilots to develop marketing capabilities, and to create corporate governance measures for social media. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsCoho ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGBJN5 * Pseudonym. ADVOCACY The Microsoft Best Practice The Cisco Best Practice Guidebook CAPABILITY Guidebook show how social media demonstrates how to establish a can engage brand enthusiasts to generate excitement for a new product launch. social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM Growth Team MembershipTM (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. M [email protected] www.gtm.frost.com @Frost_GTM FROST & SU LLIVA N Copyright ©2012 Frost & Sullivan STRATEGY ADVOCACY MASTERING Social Media UNIVERSE Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% of B2B companies report using some form of social media network 32%epelow average" of those companies describe their efforts SOME KEY QUESTIONS "What are the components of an effective social media strategy?" "How do I run a social media pilot?" "What level of governance is appropriate?" "Who should be on the team?" DuPont Consumer Electronics Company* OVERSIGHT * Pseudonym. CAPABILITY Cisco Microsoft "How do I improve core social media capabilities companywide?" "How can social media engage brand advocates?" "How can I harness social media to launch a new "What role can a Center of Excellence play?" product?" EXPLORE THE ANSWERS OVERSIGHT The Dupont Best Practice Guidebook shows how to use social The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY media pilots to develop marketing capabilities, and to create corporate governance measures for social media. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsCoho ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGBJN5 * Pseudonym. ADVOCACY The Microsoft Best Practice The Cisco Best Practice Guidebook CAPABILITY Guidebook show how social media demonstrates how to establish a can engage brand enthusiasts to generate excitement for a new product launch. social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM Growth Team MembershipTM (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. M [email protected] www.gtm.frost.com @Frost_GTM FROST & SU LLIVA N Copyright ©2012 Frost & Sullivan STRATEGY ADVOCACY MASTERING Social Media UNIVERSE Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% of B2B companies report using some form of social media network 32%epelow average" of those companies describe their efforts SOME KEY QUESTIONS "What are the components of an effective social media strategy?" "How do I run a social media pilot?" "What level of governance is appropriate?" "Who should be on the team?" DuPont Consumer Electronics Company* OVERSIGHT * Pseudonym. CAPABILITY Cisco Microsoft "How do I improve core social media capabilities companywide?" "How can social media engage brand advocates?" "How can I harness social media to launch a new "What role can a Center of Excellence play?" product?" EXPLORE THE ANSWERS OVERSIGHT The Dupont Best Practice Guidebook shows how to use social The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY media pilots to develop marketing capabilities, and to create corporate governance measures for social media. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsCoho ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGBJN5 * Pseudonym. ADVOCACY The Microsoft Best Practice The Cisco Best Practice Guidebook CAPABILITY Guidebook show how social media demonstrates how to establish a can engage brand enthusiasts to generate excitement for a new product launch. social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM Growth Team MembershipTM (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. M [email protected] www.gtm.frost.com @Frost_GTM FROST & SU LLIVA N Copyright ©2012 Frost & Sullivan STRATEGY ADVOCACY MASTERING Social Media UNIVERSE Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% of B2B companies report using some form of social media network 32%epelow average" of those companies describe their efforts SOME KEY QUESTIONS "What are the components of an effective social media strategy?" "How do I run a social media pilot?" "What level of governance is appropriate?" "Who should be on the team?" DuPont Consumer Electronics Company* OVERSIGHT * Pseudonym. CAPABILITY Cisco Microsoft "How do I improve core social media capabilities companywide?" "How can social media engage brand advocates?" "How can I harness social media to launch a new "What role can a Center of Excellence play?" product?" EXPLORE THE ANSWERS OVERSIGHT The Dupont Best Practice Guidebook shows how to use social The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY media pilots to develop marketing capabilities, and to create corporate governance measures for social media. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsCoho ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGBJN5 * Pseudonym. ADVOCACY The Microsoft Best Practice The Cisco Best Practice Guidebook CAPABILITY Guidebook show how social media demonstrates how to establish a can engage brand enthusiasts to generate excitement for a new product launch. social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM Growth Team MembershipTM (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. M [email protected] www.gtm.frost.com @Frost_GTM FROST & SU LLIVA N Copyright ©2012 Frost & Sullivan STRATEGY ADVOCACY MASTERING Social Media UNIVERSE Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% of B2B companies report using some form of social media network 32%epelow average" of those companies describe their efforts SOME KEY QUESTIONS "What are the components of an effective social media strategy?" "How do I run a social media pilot?" "What level of governance is appropriate?" "Who should be on the team?" DuPont Consumer Electronics Company* OVERSIGHT * Pseudonym. CAPABILITY Cisco Microsoft "How do I improve core social media capabilities companywide?" "How can social media engage brand advocates?" "How can I harness social media to launch a new "What role can a Center of Excellence play?" product?" EXPLORE THE ANSWERS OVERSIGHT The Dupont Best Practice Guidebook shows how to use social The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY media pilots to develop marketing capabilities, and to create corporate governance measures for social media. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsCoho ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGBJN5 * Pseudonym. ADVOCACY The Microsoft Best Practice The Cisco Best Practice Guidebook CAPABILITY Guidebook show how social media demonstrates how to establish a can engage brand enthusiasts to generate excitement for a new product launch. social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM Growth Team MembershipTM (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. M [email protected] www.gtm.frost.com @Frost_GTM FROST & SU LLIVA N Copyright ©2012 Frost & Sullivan STRATEGY ADVOCACY