Mars Attacks Super Bowl XLVIII

MARS ATTACKS SUPER BOWL XLVII SUPER BOWL HOW SUPER BOWL FANS FEEL about Bruno Mars performing at halftime +18% -8% Positive Negative 74% Neutral Bruno Mars knows how to put on a show. His halftime performance is going to be incredible. I can't wait. - @Matthew_M12 The only reason to watch the Super Bowl: 1. commercials 2. Bruno Mars 3. the Pepsi commercial that might play 4. Bruno Mars 5. Bruno Mars. - @tothemooon TOTAL NUMBER OF CONVERSATIONS ABOUT Bruno Mars 4,394,770 Total conversations from across the entire social web over the past 90 days TOP 5 CONVERSATION THEMES about Bruno Mars Bruno's recent award show Focus on the word His upcoming Super Bowl Comparisons to James Brown recent onstage Kanye West's "hooligans" to describe his fans rant about Bruno Mars appearances appearance 29% 15% 14% 12% 11% COASTAL PREFERENCE about Bruno Mars 3x Geo-identification of social content by Networked Insights found three times greater social engagement about Bruno Mars from people located on the West Coast versus East Coast. BRUNO MARS' consumer appeal* Moms 28% Millennials 24% Hispanics 14% Gen X 10% Beer Drinkers 5% Dads 2% Auto Enthusiasts 1% 0% 5% 10% 15% 20% 25% 30% * Networked Insights' ability to identify and segment audiences on the social web identified the consumer segments talking about Bruno Mars most often. RED HOT НОT CH eEPPERS HALFTIME SHOW хXX 2 000 HOW SUPER BOWL FANS FEEL about Red Hot Chili Peppers performing at halftime +16% 5% Positive Negative 79% Neutral I was excited to hear Red Hot Chili Peppers will play the halftime show extremely disappointed that Bruno Mars will too... - @itzedwin Red Hot Chili Peppers are about to show Beyoncé whata real halftime show looks like # RHCP - @TheBENMORRIS68 TOP 5 RED HOT CHILI PEPPERS SONGS fans want to hear 1 #2. Under the Bridge #4. Californication Soul to Squeeze #5. Scar Tissue #3 Sir Psycho Sexy TOTAL NUMBER OF CONVERSATIONS ABOUT Red Hot Chili Peppers 640,869 Total conversations from across the entire social web. over the past 90 days TOP 5 CONVERSATION THEMES ABOUT Red Hot Chili Peppers |Anticipation for Super Bowl performance RHCP's "Throwback Digital platforms like Pandora and Spotify that stream Thursday" |Was about content on social media watching |Flea's media personality RHCP music RHCP music videos 87% 19% 10% 8% 6% Networked Insights performed this analysis with SocialSense, our marketing decisions platform that combines real-time consumer data and advanced analytics technology to inform and accelerate critical decision-making. Leading marketers at Fortune 100 companies use our enterprise solution to aid their efforts in audience discovery, content strategy, media investment and competitive intelligence. www.networkedinsights.com INETWORKED lINSIGHTS for AdvertisingAge