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Marketing Events with Social Media

cvent Marketing Events with Social Media twitter is best for reaching Tech-Savvy Audiences Media Professionals Marketers Industry Influencers Twitter works best with a large audience (over 1,000 attendees) Home Profile Messages Who To Follow Keep your event hashtag: #short_and_sweet, #relevant, #memorable, #unique (check Add your location 24 Tweet Linked in Linked in. Home Profile Contacts Groups Jobs Inbox Companies Ne Events More than Linked in. 42,000 events are listed on Linked in Linked in LinkedIn Overview RSVPS Starts: Ends: Event Type: Location: Keywords: LinkedIn is best for ...promoting corporate events... to a specific industry... .targeting by job title... ..reaching business professionals... Linked in. Home Profile Contacts Groups Jobs Inbox Companies News More Events When listing your event, don't forget to fill out: website (with link to registration) event type industry targeted job titles Publish Event Get your speakers, colleagues, and highly-connected people to click Attending You'll expand your marketing to their networks. facebook Facebook is best for Social Events Concerts Sport Events ADMIT ONE Festivals Reunions Fundraisers Parties Add pictures and details to increase RSVPS facebook facebook 31 Not Facebook friends with all your attendees? That's okay. Invite them to RSVP to your Facebook event via email! Don't forget to Make the Event Public facebook Attendees can check in at live events if they've RSVPed Oh, like Foursquare? No! On Foursquare you can only check into a venue or physical place, not an event. On your Event's Website: Put Share links on your invitations and website. Most event registration providers can do this for you. f Share Tweet Embed a Twitter feed on your event website to engage non-tweeting attendees in the conversation. Use registration questions to ask attendees what topics they want to learn about at your event. Then, use that info to make your events and social networking more engaging. And Now, Some Data: In April, 2011 over 1,000 marketing and event planning professionals attended the Event Marketing 2.0 webinar, presented by Cvent and MeetingsNet. A panel of social media experts Julius Solaris and Kate Slonaker, taught attendees how to maximize the reach of their event marketing through social media channels like Facebook, ding Lara McCulloch, LinkedIn, Twitter and YouTube. We found out that, out of people who registered 1,200 for the Event Marketing 2.0 Webinar 63% used social media to Market Events 37% had not Of these social media marketers 83% 65% 41% used Facebook used Twitter used Linkedln 45% 13% 42% were successful were not did not know Part of the 42%? Use a registration provider that lets you track inbound traffic sources. like Cvent! To learn more about marketing events with social media Event Marketing 2.0 How to Boost Attendance Through Social Media Check out our free eBook Download on cvent an infographic by cvent August 2011

Marketing Events with Social Media

shared by cvent on Dec 07
Event Marketers can't afford to ignore social media any longer. If you know how to reach your target audience, hundreds of millions of potential registrants are at your fingertips. Marketing via socia...


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