Marketers' Use & Perceptions of Social Media

according to marketers: top 3 benefits of using social media more business 85% exposure increased traffic 69% providing marketplace insight 65% marketers indicate Stelzner, Michoel A. (April 2012). 2012 Social Media Marketing Industry Report: How Market- ers are Using Social Media to Grow Their Businesses. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/social- media-marketingindustry-report-2012/ social media: 85% increased exposure 69% increased traffic Marketers' 65% provided marketplace insight Social Media Use & Perceptions 58% generated leads 58% developed loyal fans 55% improved search rankings marketers' 15% use it 20+ hours/week 24 time spent using social media 59% use it 6 hours/week 18 unchanged since 2011 33% use it 11 hours/week most commonly used social media tools 92% 82% 73% 61% 57% by marketers ft in a there's more at carousel30.com Daily deals Geolocation Social bookmarking Forums Photo-sharing sites Google