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A Marketer's Guide To Pinterest: Pin It To Win It

by: @MDGadvertising B Pin It Win Jt A MARKETER'S GUIDE TO PINTEREST Marketers can't ignore Pinterest, the fastest-growing social site around. The virtual pinboard has users so addicted that they're now spending roughly 98 minutes per month pinning fashion, food, wedding planning tips, architecture, craft ideas, and cute pet photos. The site's meteoric growth is unprecedented, forcing marketers to ask, "Should we get in on this?" We break down the who, why, and how of Pinterest. The People Who Pin FEMALE- DOMINATED AND VARIED IN AGE Though Pinterest users are mostly female, their ages are nearly evenly spread between 25 and 54, according to January 2012 data from Google's Doubleclick Ad Planner collected mid-February. 13% 87% GENDER MALE FEMALE AGE 1 3% 0-17 18-24 6% | 27% 29% 25-34 35-44 24% 45-54 55-64 65+ 13% INCOME 7% $0- $24,999 37% $25,000- $49,999 33% $50,000- $74,999 13% $75,000- $99,999 $100,000- $149,999 3% $150,000+ 100% Uhy You Should Be on Pinterest IT'S MAKING HISTORY According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark. Pinterest U.S. Unique Visitors May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 • 418,000 ..*• 608,000 ● 1,030,000 • 1,270,000 2,023,000 Oct 2011 • 3,295,000 Nov 2011 ● 4,855,00o0 Dec 2011 7,516,000 Jan 2012 ● 11,716,000 12,000,000 IT'S DRIVING TRAFFIC Pinterest has the potential to drive serious referral traffic. According to Shareaholic, based on data from their 200,000 member publishers, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. Percentage of Jotal Referral Traffic in January 26.4% 5.07% 3.62% 3.61% STUMBLEUPON Your Website FACEBOOK GOOGLE TWITTER OD 3.6% 1.05% 0.83% 0.22% 0.2% PINTEREST YOUTUBE REDDIT GOOGLE+ LINKEDIN COMPANIES ARE ON BOARD Companies big and small are using Pinterest to post products, projects, and ideas. Some of the more popular pages are websites, stores, or publications that cater to crafting, cooking, and design – all elements that thrive on Pinterest. Etsy WHÖLE FOODS REAL SIMPLE west elm e made eanier every day MARKET 50,000+ followers 32,000+ followers 13,000+ followers 10,000+ followers 700+ pins 1700+ pins 600+ pins 1,000+ pins How You Should Use Pinterest A BIT OF LINGO Mastering any new social platform can be a challenge. Here's a primer on basic Pinterest vocabulary. Pin "This recipe on looks so good I have to pin it. "This cupcake recipe Sarah found Repin looks great, I'm going to repin it." Board "I'm pinning so many cupcake recipes I should just make a cupcake board." An image or video added to Pinterest either from a uwebsite using a Pin It button or uploaded from a person's computer. A set of pins. Users can create boards on any topic (recipes, birthday ideas, dream home) and can add as many pins as they like. Similar to a retweet on Twitter, users can repin items they come across that other users have pinned, adding them to one of their boards. weet Treats Sarah Baker Cupcake Recipes I LOVE Fellow HOW TO MAKE PINTEREST WORK FOR YOU Pin it Promote more than products Learn prom the heavyweights Make sure it's a fit CAdd a Pin Jt button Get visual The site is so addicting in part because it's a visual experience. Explore what gets repinned, then bump up the quality of the images on your site. Resist the urge to only pin products you sell. Try posting news, tips, or even products from other companies to get a variety. Follow some big names on Pinterest to get a sense of how they're using it. Whether they're big Pinterest caters to a If you want your unique demographic with specific interests. Decide whether your customers are using it and how. customers to pin items from your website, make it easy. Add a Pin it button to pages on your website. companies or individuals with a huge following, watch and learn. mdg SOURCES: GOOGLE DOUBLECLICK AD PLANNER, COMSCORE, TECHCRUNCH, PINTEREST, INC.COM, MASHABLE twitter: @MDGadvertising

A Marketer's Guide To Pinterest: Pin It To Win It

shared by MDGadvertising on Feb 28
Pinterest has become an online phenomenon as a visually driven social network where users create virtual pinboards that they fill with images from around the web. People share images of things that pi...


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