Market Your Restaurant with Pinterest

How to Use Pinterest to Promote a Restaurant Why It's Important Used by 87% Women As of May 2012 there are 18 Million Registered Users on Pinterest 145% Increase in daily use since the beginning of 2012 80% of Pins are repins Pinterest drives more referral traffic than YouTube, Linkedln, and Google+ combined 3.6% 1.05% 22% .20% Pinterest You Tube Google+ Linked in Pinning Basics Image Size If your image is more than 554 pixels wide it will be resized Keep your character length short, less than 500 Characters No height limit Users are less likely to repin or like an image if they have to scroll back up to the top Long descriptions distract from your images & are a turn off to many users Using Pinterest for Your Restaurant Showcase Your Stuff You're proud of your restaurant so why not show it off? Pin photos of your food, décor, and staff to get potential customers an idea of what to expect when they dine. Share Some Secrets Recipes get 42% Recipe pins have a 42% higher click through rate than other types of pins, driving more traffic to your site, so go ahead and post a few of your restaurant's favorites. Higher Clicks Provide Pricing %24 Adding prices to your pins will get them featured in Pinterest's gift section, a great idea for promoting your menu specials or retail items. Connect with the Community Show your involvement with the community by pinning photos of your favorite local hangouts and local events that you have participated in or attended. Build Your Brand Pin images from other sites that are related to your restaurant's brand and the lifestyles of your customers. Create Variety with Videos Pinterest supports YouTube videos, so grab your camera or phone and get creative, producing video staff bios or filming chefs as they cook and events at your restaurant. You Tube Stay Social Remain an active member of the Pinterest community by commenting on and liking other users' pins. Pinterest Button It Up Add a Pinterest Follow button and Pin It button to your site to enable your customers to easily connect with you and share your content online. FOLLOW ME ON Pinterest Follow Button nofjua wollo1 Tips & Tricks A call-to-action in your pin description increases engagement 80% Engagement ( Call to action included Increase No call to action XII XII Post during the hours of 2 to 4 p.m. and 8 p.m. to 1a.m. IX II IX II Increase Visibility VI VI Using targeted keywords in your image names, descriptions, and board names helps users find your content SEAFOOD Be Found Easily Connecting your Pinterest account to your Facebook and Twitter profiles enables you to quickly share your pins across both networks Social Media Efficiency Sources Search Engine Land http://searchengineland.com/dont-just-pin-images-optimize-for-pinterest-search-with-purpose-19781 Shareaholic http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/ Mashable http://mashable.com/2012/03/26/optimize-images-pinterest/ http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/ CNN.com http://money.cnn.com/2012/04/03/technology/startups/pinterest-cofounder-steps-down/index.htm Mediabistro http://www.mediabistro.com/alltwitter/pinterest-social-comparison b19477 Infographic brought to you by: Instawares.com #1 Restaurant Supply Superstore