Major KPI of Social Media

МАJOR KPI OF SOCIAL MEDIA NEW FOLLOWERS Your follower count isn't the be-all, end-all of your social presence, but it is a number you should strive to tick upward. You can drill these down from network to network or look at them across all accounts. REACH Note the difference between reach and impressions. Expanding your reach should translate into expanding your audience. ENGAGEMENT Shares, comments and Likes are valuable currencies for social marketers. Increasing engagement proves that you're posting content that people want to see. CLICKS Like engagement, click-throughs highlight compelling content. These can be divided into link clicks or promotion-specific clicks. CONVERSIONS This is the most pressing metric for those interested in assessing your financial ROI. You can either set conversion goals in Google Analytics or look at the performance of your social ads to figure this out. For More Visit Here: Whitevox.com