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Luxury Brands on Social Media

LUXURYBRANDS WHO LEADS ON SOCIAL MEDIA PERFORMANCE? A REPORT BY UNMETRIC Twitter TOP 5 UNMETRIC SCORES 47 66 The score is a scientific blend of 24 58 56 64 qualitative and quantitative social media metrics, weighted & balanced to produce a single 1.17M 1.16M 761,646 benchmarkable number. 353,987 82,389 NUMBER OF FOLLOWERS Facebook You Tube 42 50 60 59 55 52 53 58 | 13.1M 81 87 10M 8.9M 8.7M 8.5M 24.416 38.896 20,496 8.814 16.432 NUMBER OF FANS NUMBER OF SUBSCRIBERS 1 YouTube subscriber 450 Facebook fans CONTENTSTRATEGIES Engagement Number Score of posts 57 60 51 49 52 40 36 26 26 31 20 19 97 102 83 75 51 54 49 16 14 CONTEST QUESTION TO FANS NEW COLLECTION ORIENTED POSTS ENGAGEMENT EVENT CELEBRITY ENDORSER CONTENT AD CAMPAIGNS PRODUCT OFFERINGS/U PDATES BRAND NEWS CORPORATE SOCIAL RESPONSABILITY ENGAGEMENT Calculation of Likes, Comments, BURBERRY Shares & Impressions that each Facebook post receives. POLO RALPH LAUREN DOLCE & GABBANA are the only brands that let fans post on their page but Facebook admins never reply to any fan posts. 100 104 80 91 81 74 60 65 40 LOUIS VUITTON Dior BURBERRY CHANEL GUC CI VIDEOS ON YOUTUBE 53.1M TOTAL VIEWS 60 40 15.2M 13.2M 20 9.3M 5.2M Dior BURBERRY DOLCE & GABBANA ARMANI BOSS HUGO B OSS VIEWERSHIP GROWTH Dior 28% LOUIS VUITTON 25% THE NUMBER OF VIDEOS FROM LACOSTE 17% LUXURY BRANDS BOSS THAT WENT VIRAL 16% HUGO B OSS The luxury sector as a whole struggled to get any videos in to the top 200 fastest growing videos list throughout the whole time period analyzed. GIORGIO ARMANI 11% GROWTH Hugo Boss managed to ramp up their fan base and Twitter followers a lot quicker than all the other brands f 48% 16% 15% 12% 7% LOUIS VUITTON Dior GUCCI DOLCE GABBANA BOSS HUGO BOSS 104% 78% 46% 36% 20% BOSS CHANEL ARMANI BURBERRY Dior You Tube 56% 16% 15% 14% 14% BOSS Dior LOUIS VUITTON GUCCI LACOSTE REPLIES ONTWITTER MOST REPLIES (as a percentage of total tweets) 61% 17% 10% 14% 5% BURBE RRY DOLCE & GABBANA GIORGIO ARMANI GUCCI BOS S HUGO 106min 23sec 35min 26sec 195min 48sec 5min 49sec 3min 26sec AVERAGE REPLY TIME UNmetric Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter, Facebook and You Tube. Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts, and brands are finally able to answer the basic business question of "How do we stack up against the competition?" when it comes to their social media presence. Methodology Unmetric compiled its report by sourcing data from its social media benchmark platform. Facebook and Twitter statistics were gathered from May 1, 2012 to July 30, 2012. YouTube statistics were gathered from June 1, 2012 to July 30, 2012. About Unmetric Unmetric Inc. is headquartered in New York and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?". For more information, visit, check out our blog at or email us at [email protected] BURBERRY- LOUIS VUITTON- 9Dior- 8GUCC LACOSTE Dior -BURBERRY Dior LOUIS VUITTON - -LOUIS VUITTON- BURBERRY- -CHANEL - GIORGIO ARMANI

Luxury Brands on Social Media

shared by ernestoolivares on Dec 11
Let fans post on your page. No, don’t—or rather, let them post but don’t answer. So goes some of the approaches luxury brands take as they experiment with social media, according to Unmetric’s...




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