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Love Your Content Marketing Strategy

LOVE Your Content Marketing Strategy 71% of marketers plan to increase spending in 2014 on CONTENT MARKETING How Marketers plan to Allocate Resources: A TOPNOTCH content marketing strategy holistically incorporates BUSINESS OBJECTIVES, SEO • Hire a Content Strategy Executive •Use Content Management and AUDIENCE NEEDS. Systems and Curation Platforms • Hire Freelance Writers Top 3 Goals of B2B Content Marketing 71% 50% 45% Lead Thought Leadership Customer Generation Acquisition Marketers' Votes On Effective Marketing Tactics 90 88 86 84 82 80 78 76 74 Client Case Studies In-person Testmionials Events 48% Of marketers are curating from third party sources once a week. What Is Curated Content? Content curation is the process of DISCOVERING, COLLECTING and FİND SHARING content that COMMENT resonates with the heart SHARE of a targeted audience. Top 3 social media networks for B2B AUDIENCES LinkedIn YouTube Twitter What's the best content marketing mix? 2:3 63% B2B marketers use web traffic/ visits to measure the SUccess of Curated Your Own their content Content Content marketing efforts. SOURCES: Derige Curata, 2014 Promote Marketing Profs, 2014 why-your-buyers-are-ignoring-your-lead-gen-efforts?aref=bassocgp OUR BUSINESS IS TO GET YOUR BUISINESS NOTICED

Love Your Content Marketing Strategy

shared by designandpromote on Jul 19
A top notch content marketing strategy holistically incorporates business objectives, SEO and audience needs.


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