Love Your Content Marketing Strategy

LOVE Your Content Marketing Strategy 71% of marketers plan to increase spending in 2014 on CONTENT MARKETING How Marketers plan to Allocate Resources: A TOPNOTCH content marketing strategy holistically incorporates BUSINESS OBJECTIVES, SEO • Hire a Content Strategy Executive •Use Content Management and AUDIENCE NEEDS. Systems and Curation Platforms • Hire Freelance Writers Top 3 Goals of B2B Content Marketing 71% 50% 45% Lead Thought Leadership Customer Generation Acquisition Marketers' Votes On Effective Marketing Tactics 90 88 86 84 82 80 78 76 74 Client Case Studies In-person Testmionials Events 48% Of marketers are curating from third party sources once a week. What Is Curated Content? Content curation is the process of DISCOVERING, COLLECTING and FİND SHARING content that COMMENT resonates with the heart SHARE of a targeted audience. Top 3 social media networks for B2B AUDIENCES LinkedIn YouTube Twitter What's the best content marketing mix? 2:3 63% B2B marketers use web traffic/ visits to measure the SUccess of Curated Your Own their content Content Content marketing efforts. SOURCES: Derige Curata, 2014 http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/ http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013 Promote Marketing Profs, 2014 http://www.marketingprofs.com/opinions/2014/24282/ why-your-buyers-are-ignoring-your-lead-gen-efforts?aref=bassocgp OUR BUSINESS IS TO GET YOUR BUISINESS NOTICED http://www.designandpromote.com