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London 2012 Socialympics

LONDON 2012 "SOCIALYMPICS" With the 2012 Olympic Games well under way, social networks have become the go-to source for the latest in news, results, and highlights. Twitter is the new sports bar, and Facebook the sports desk, with fans debating performances and predicting results. See what has made this year's Summer Olympics the world's "first social Games." It's a Social World Out There You Tube Total amount of video uploaded to YouTube every minute - 2012 2.3 BILLION 2008 10 HOURS 2012 72 HOURS 2008 1.5 BILLION Global Number of internet users Global Number of Twitter users Global Number of Facebook users 2012 140 MILLION 2012 845 MILLION 2008 6 MILLION 2008 100 MILLION Growing Number of Summer Olympics Viewers 3.6 BILLION 4.7 BILLION 3.9 BILLION 4.9 BILLION 2000 2004 2008 2012 The Olympics, Wired Anticipated use of social media 87% of fans plan on sharing 77% Cheering for Olympics related news over social media outlets teams or athletes 31% Sharing event results 71% media regularly plan to use social Discussing the opening and closing 28% You Tube ceremonies 12% plan on never Sharing human using social media interest stories 6% Ф 20% All things London A Swarm Of Online Tans The Most Social Age Groups 6.9 MILLION: Total number As of July 26... of social media posts mentioning the Olympics from July 1 - 25 Twitter 88% 47.6% News Forums Blogs 6% 3% 3% 28.5% 16.6% 7.1% Official Olympics – Official London 2012 - Official NBC Olympics 20 21-35 36-50 50 The Online Olympic Hub: Connecting Fans With Athletes More than 2,000 OLYMPIANS have joined the hub Olympians will chat online with fans directly from the Olympic Village SHARE RESULTS AND GROW THEIR SOCIAL PRESENCE Fans and athletes can interact directly via social media outlets Top Followed Athletes As of July 24, 2012.. 1 1 LEBRON JAMES, USA 17.4 MILLION FANS 2 KOBE BRYANT, USA 13.6 MILLION FANS 3-1 34 ROGER FEDERER, SWITZERLAND 11.2 MILLION FANS AA RAFAEL NADAL, SPAIN 11 MILLION FANS 5 * NEYMAR JR., BRAZIL 10.8 MILLION FANS 6 & DWYANE WADE, USA 10 MILLION FANS 7 & SHAQUILLE O'NEAL, USA 8.8 MILLION FANS 8A MARIA SHARAPOVA, RUSSIA 7.8 MILLION FANS 9 A USAIN BOLT, JAMAICA 7.6 MILLION FANS 10 DWIGHT HOWARD, USA 5.9 MILLION FANS Some Social Media Rules For Olympians Giving athletes free speech while protecting the Olympics' sponsors No postings can be used for commercial or advertising purposes Cannot use the Olympic logo and other affiliated designs All postings must be first-person and be non-journalistic Cannot promote any brand Participants are liable for any posting they make that is deemed defamatory or obscene No vulgar or obscene content Any infringement can lead to the immediate withdrawal of guilty parties Cannot post video or audio of events Social Scorecard Of Olympic Sponsors Based on PRINT index WEBSITE VISA ups SAMSUNG 252 242 152 Coca-Cola adidas 622 219 192 BRITISH AIRWAYS adidas 382 259 199 You Tube Coca-Cola adidas EDF 378 330 323 Taking The Digital World To The Physical Tweets mentioning the Olympics will change the lighting of the London Eye, like a giant ferris wheel mood ring Mood is based on the sentiment of trending tweets, creating a colorful display, twice each evening Sources O SEO.COM #1 in Search Engine Optimization 3 MILLION LIKES 1.1 MILLION FOLLOWERS 786,000 LIKES FOLLOWERS 190,000 LIKES 225,000 FOLLOWERS

London 2012 Socialympics

shared by tbrownseo on Aug 07
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Learn about the stats of social media during the Olympics. During the Olympics, you can see which demographics are going to be using their social networks the most. Also, learn more about the rules th...




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