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The Like Log Study

The Like Log Study YAHOO! LABS 40M+ Facebook reactions, 100K+ articles, 45 news sites Mid-October 2010 to mid-January 2011 "Total" facebook counts: likes + shares + facebook comments The Rankings Site Total likes Top story Top 13 stories Top 90 stories Median story NY Times 6815796 105289 12% 36% 398 BBC 4331367 140012 13% 38% 225 NPR 2549613 119351 18% 48% 98 The Guardian 1883161 78066 21% 47% 122 Yahoo! Sports 1774183 40490 16% 47% 32 Fox News 1730704 33281 13% 38% 71 Yahoo! News 1693928 42995 26% 60% 95 BuzzFeed 1479737 112289 8% 57% TechCrunch 1441201 7475 3% 12% 484 Yahoo! Shine 1385644 58843 29% 78% CNN 1263924 238596 42% 78% WSJ 1205701 342294 58% 81% Mashable! 1041076 69290 23% 44% 190 Top Articles 342294 Why Chinese Mothers Are Superior Wall Street Journal 328192 New Zodiac Sign Dates: Earth Rotation Changes Horoscope Signs TIME Magazine 238596 No, your zodiac sign hasn't changed CNN 164166 A Holiday Message from Ricky Gervais: Why I'm An Atheist Wall Street Journal 152780 Tired Gay succumbs to Dix in 200 meters Reuters 140012 Woman in 999 snowman theft call BBC 119351 Arizona Rep. Giffords Shot At Public Event In Tucson NPR 112289 The 100 Best Signs At The Rally To Restore Sanity And/Or Fear BuzzFeed 105289 Repeal of 'Don't Ask, Don't Tell' Advances New York Times 85452 Sisters and Happiness - Understanding the Connection New York Times 80420 How Obama Saved Capitalism and Lost the Midterms New York Times 78066 Porpoises rescue Dick Van Dyke The Guardian 77965 Detroit in ruins The Guardian 76432 The Hollywood Issue - 14 Actors Acting - James Franco, Natalie Portman, Matt Damon and More New York Times Social Engagement Per 1000 Pageviews Some websites display actual number of pageviews for every article. In this case we can calculate what fraction of visitors is tweeting or sharing a particular story. Our measurements show that for every 1000 visits there are from 5 to 20 likes and tweets. Next time you want to guess pageviews of your competitors, multiply their like counts by 100. Gawker Forbes Blogs Change.org Business Insider 28.90 2.74 non-top non-lop non-lop Lifespan of a Story Sadly, web articles are basically lost 24 hours after publication. Our measurements show that fewer than 20% of likes come after the first day. Yahoo! News has the sharpest decay of user interest. Engadget articles have the longest lifespan. But even in this case, new content is only visible for 3 or 4 days. Social activity for average website Social activity for Engadget Social activity for Yahoo! News IFacebook I Twitter 1% 0% 0% 0% 0% 0% 3rd day 4th day 5th day 1st day 2nd day 3rd day 4th day 5th day 1st day 2nd day 1st day 2nd day Engagement Trends: New York Times Few likes A lot of likes big Few articles A lot of articles small way white turns support studets treaty coast airport church Cuomo drug digital energy americe best charges cost despite books russia retums russian family gowins gay Vng end nfL people ie progress phone latest ove start sites tech say " top debate time tv g.o.p. find soldman apple campaign banks day europe ipad history iphone leaves hope party nuclear cok security return green make Panel pakistan vear buy business carerae hom jets koreamayles show seeks vote analysis chief budget attack crisis e first holiday review school times president afghan curopean Jobs life plans egen State study twitter vel go leaders power report video talks sudan Web plan questions race tucson media rules law expected giffords "ry big deal game high osly found facebook house police republicans tax take bloomberg -york bis archive city chinahealth obama south u:S. finds Israel wikileaks t dies government Flive online political fed texas • comes military irish schools one senate war work states google chinese american congress cuts afghanistan become tda food election india north court groupon economy al focus hit shooting new democrats giants long leader sayS bililion night cup t economic good ince christmas helps irag "a news cancer man world back cables years ban carizona dead can death face nternet million un 1sland m many now repeal problems test apps ahead ask case brings bomh chalenge college debt priate protents right pubikan aueet struggdes social speech workers book art cinton children chin early vets fire laraeli push terror rare roadald small calls pakcy week suicide tunisia Engagement for Entites Here we picked a few brands and visualize their coverage at several technology blogs. All Things D CNET Engadget Fast Mashable! TechCrunch Company facebook facebook facebook facebook facebook facebook apple apple apple apple apple apple skype skype skype skype skype kinect kinect kinect kinect kinect kinect amazon amazon amazon amazon amazon amazon windows windows windows windows windows windows samsung samsung samsung ? samsung Engagement for Topics Likability/frequency of headline keywords at technology blogs. All CNET Engadget Fast Gigaom Mashable! TechCrunch Things D Company video video video video video video video how how how how how how how why why why why why why best best best best best best best future future future future future future future search search search search search search tv tv tv tv tv tv tv cloud cloud cloud cloud cloud Recommendations 1. Big effort for big stories 2. Improve promotion of your best content 3. Improve your median story 4. Invest in demand analytics 5. Invest in social media optimization Full study: http://bit.ly/likelog Interested in engagement heatmap for your site? lifshits@yahoo-inc.com or @yurylifshits

The Like Log Study

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The Like Log Study is released under Creative Commons Attribution 3.0 license by Yahoo! Labs. This is an independent copy of the study orginally published at http://ediscope.labs.yahoo.net.

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