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Know Your Digital Media Consumer

KNOW YOUR DIGITAL MEDIA CONSUMER (INFOGRAPHIC] "There's a lot of entertainment options. VALUE HUNTER I need to understand, at-a-glance, which service is the best value." Needs • Service value proposition • Free trials • Pricing and payment options • Breadth and depth of library • Personalized content • Supported deviced • Service comparison • Responsive customer service "There are 4 teams and 2 sports that I care about. But I NEVER miss a game!" SPORTS FAN Needs • Game highlights • Live games • Follow favorite teams • Social discussion • Scores, stats, & schedules • Watch multiple games at once • Alerts/notifications "I never miss an episode...Are there any new episodes that have been added? l'll watch on my business trip." MS. CATCH-UP Needs • Follow favorite shows • Notifications of new episodes • Recommend episodes haven't seen • Social discussion • "People who watch also watch..." • Add season to playlist "I have the ultimate home theater set-up, with a HUGE 3D, HDTV! I only watch superior quality, HD movies." MOVIE BUFF Needs • Filter by actor, genre • High quality, high-def • New release trailers • Reviews and ratings • Add to queue • Personalized recommendations "I don't own a TV. I watch TV, Movies, and listen to Music on my iPhone, Laptop, CORD CUTTER and iPad!" Needs • Multi-device access • Flexible service/payment • Loyalty program/rewards • Gamification Upgrade/downgrade service "We all have our favorite shows, but we don't all like to watch the same programs!" THE FAMILY Needs • Household/sub-accounts • Parental controls Easily view program ratings Separate playlists • "Kids Area" by Jonathan Lup0 (@userexperience) EMPATHYLAB

Know Your Digital Media Consumer

shared by userexperience on Mar 22
With businesses rushing to extend their digital distribution of media to connected consumer devices, and Cable television threatened by the onslaught of "OTT" (Over the Top) services, it is more impor...


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