Know Your Digital Media Consumer

KNOW YOUR DIGITAL MEDIA CONSUMER (INFOGRAPHIC] "There's a lot of entertainment options. VALUE HUNTER I need to understand, at-a-glance, which service is the best value." Needs • Service value proposition • Free trials • Pricing and payment options • Breadth and depth of library • Personalized content • Supported deviced • Service comparison • Responsive customer service "There are 4 teams and 2 sports that I care about. But I NEVER miss a game!" SPORTS FAN Needs • Game highlights • Live games • Follow favorite teams • Social discussion • Scores, stats, & schedules • Watch multiple games at once • Alerts/notifications "I never miss an episode...Are there any new episodes that have been added? l'll watch on my business trip." MS. CATCH-UP Needs • Follow favorite shows • Notifications of new episodes • Recommend episodes haven't seen • Social discussion • "People who watch also watch..." • Add season to playlist "I have the ultimate home theater set-up, with a HUGE 3D, HDTV! I only watch superior quality, HD movies." MOVIE BUFF Needs • Filter by actor, genre • High quality, high-def • New release trailers • Reviews and ratings • Add to queue • Personalized recommendations "I don't own a TV. I watch TV, Movies, and listen to Music on my iPhone, Laptop, CORD CUTTER and iPad!" Needs • Multi-device access • Flexible service/payment • Loyalty program/rewards • Gamification Upgrade/downgrade service "We all have our favorite shows, but we don't all like to watch the same programs!" THE FAMILY Needs • Household/sub-accounts • Parental controls Easily view program ratings Separate playlists • "Kids Area" by Jonathan Lup0 (@userexperience) EMPATHYLAB