Kickstarter Info Kit

Brooklyng based startup since 2009 1 KICKSTARTER "It's about creative independence, and the notion that something can exist because people want it to". Yancey Strickler, co-founder croudsourcing funding platform for creative projects STATISTICS 母 82,000 projects were launched film is the most popular category (see section 4) 447 million was donated games is the most profitable category 44% of projects had success dance is the most successful category 2.5 million pledged successful 68% of funded projects projects 12% of projects received zero pledge GOAL S/ $1K-$10K $100K-$1M >$1M 300 projects 13 projects PROCESS PROJECT DESCRIPTION REWARDS CREATOR SET GOALS MAKE PAYMENT IDEA VIDEO STRUCTURE INFO/BIO ACCOUNT REVISE/REJECT *No charities or causes no 'fund my life' no prohibited content Does it meet NO Kickstarter guidelines?* -SUBMIT W YES Is $ goal #fail NO PLEDGES H ANNOUNCE APPROVED reached by deadline? Network MM Bloggers other friehds' a"supporters YES $$$ CREATORS 90-92% AMAZON КTСKSTARTER 3-5% 5% PROS CONS 8 for authors no middle man human factor: asking for money creative control over promises about rewards It's about feel ing that connection with your fans and having a way to do building indie brands somehting fun with them..." intellectual property theft Rain Perry, singer & songwriter support of idea, uneven chances to get noticed not person no quidelines on realisticness of the the goal feedback during product developemnt simple user-interface no funds unless goal reached for audiences active participation in project no in-built checks for transparency creation no funds unless goal reached O delays with rewards VIP, alternative experiences with a product great rewards "Now with advances in distribution we can tell a story in the manner we choose. Movies are changing and we 're changing with it." Paul Schrader, film. i FILM INDUSTRY 2012 director 3 funded films nominated avoiding institutional censorship Sundance Film Festival 17 funded films premiered developing loyal audience SX SW 33 funded films participated no high % bank loans doc films recieved 430K+ TIPS & GUIDELINES K appealling video T 50% core fan base Our friends introduced us to bloggers, were the first to back our proj- ect... Your friends are super heroes. Treat them as such. Let them know they are part of the ft personal story leverage personal network tean," Tim Ferris, campaign launch party raised $100K in 10 days find relevant bloggers 2+2=4 clearly articulated goals become Staff Pick or The Project of the Day 母 compelling rewards enough content to share with 7 personalized аppeal structure influencers acquaintances in-the-know [kickstarter alog] [MoshobleJ [Mall Street Journol] [TechCrunch) [Tribune Sustress keus] [The Woshington Postj (i4 Tines) [The IndepemdentJ [Transuorld Business) (Auctiple Plogs] Made by Sasha Sakhar and Brian McCormick Brooklyng based startup since 2009 1 KICKSTARTER "It's about creative independence, and the notion that something can exist because people want it to". Yancey Strickler, co-founder croudsourcing funding platform for creative projects STATISTICS 母 82,000 projects were launched film is the most popular category (see section 4) 447 million was donated games is the most profitable category 44% of projects had success dance is the most successful category 2.5 million pledged successful 68% of funded projects projects 12% of projects received zero pledge GOAL S/ $1K-$10K $100K-$1M >$1M 300 projects 13 projects PROCESS PROJECT DESCRIPTION REWARDS CREATOR SET GOALS MAKE PAYMENT IDEA VIDEO STRUCTURE INFO/BIO ACCOUNT REVISE/REJECT *No charities or causes no 'fund my life' no prohibited content Does it meet NO Kickstarter guidelines?* -SUBMIT W YES Is $ goal #fail NO PLEDGES H ANNOUNCE APPROVED reached by deadline? Network MM Bloggers other friehds' a"supporters YES $$$ CREATORS 90-92% AMAZON КTСKSTARTER 3-5% 5% PROS CONS 8 for authors no middle man human factor: asking for money creative control over promises about rewards It's about feel ing that connection with your fans and having a way to do building indie brands somehting fun with them..." intellectual property theft Rain Perry, singer & songwriter support of idea, uneven chances to get noticed not person no quidelines on realisticness of the the goal feedback during product developemnt simple user-interface no funds unless goal reached for audiences active participation in project no in-built checks for transparency creation no funds unless goal reached O delays with rewards VIP, alternative experiences with a product great rewards "Now with advances in distribution we can tell a story in the manner we choose. Movies are changing and we 're changing with it." Paul Schrader, film. i FILM INDUSTRY 2012 director 3 funded films nominated avoiding institutional censorship Sundance Film Festival 17 funded films premiered developing loyal audience SX SW 33 funded films participated no high % bank loans doc films recieved 430K+ TIPS & GUIDELINES K appealling video T 50% core fan base Our friends introduced us to bloggers, were the first to back our proj- ect... Your friends are super heroes. Treat them as such. Let them know they are part of the ft personal story leverage personal network tean," Tim Ferris, campaign launch party raised $100K in 10 days find relevant bloggers 2+2=4 clearly articulated goals become Staff Pick or The Project of the Day 母 compelling rewards enough content to share with 7 personalized аppeal structure influencers acquaintances in-the-know [kickstarter alog] [MoshobleJ [Mall Street Journol] [TechCrunch) [Tribune Sustress keus] [The Woshington Postj (i4 Tines) [The IndepemdentJ [Transuorld Business) (Auctiple Plogs] Made by Sasha Sakhar and Brian McCormick