
Transcribed
Jimmy Riddle: Effectiveness of Donation Appeals on Wikipedia
Jimmy Riddle Effectiveness of donation appeals on Wikipedia $ per day "Thanks for the $580 brain massage" "Depend on Wikipedia for information? $2,900 Now it depends on you." "Admit it - without Wikipedia $3,000 you never could have finished that report" "Please read: $47,433 A personal appeal from Wikipedia founder Jimmy Wales" Gratitude Guilt Gore David McCandless // Nov 2010 source: meta.wikimedia.org/wiki/Fundraising_2010/Banner_testing InformationIsBeautiful.net
Jimmy Riddle: Effectiveness of Donation Appeals on Wikipedia
shared by Kristofferson on Jun 01
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Seen the latest banner ads on Wikipedia appealing for donations? Like me, perhaps you wondered how such dating site-style ad with a gory close-up could possibly work as an appeal for funds? Data say...
s: very well. -- David McCandless
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