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It's a social, mobile shopper world

It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 3% FACEBOOK VS. PINTEREST 59% of Pinterest users have purchased an item they saw on the site 33% of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REAS ONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% To make purchaces 22% But, when making online purchases, 66% 38 For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Оutdoor Equipтеnt 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% Food or Baked Goods 13% 13% Clothing Books FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER

It's a social, mobile shopper world

shared by erinferro on Jun 06




Erin Ferro


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