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It's A Social, Mobile Shopper World

It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% 23% Electronics Outdoor Equipment 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 3% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Outdoor Equipment 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 3% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Outdoor Equipment 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 3% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Outdoor Equipment 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 3% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Outdoor Equipment 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER It's a SOCIAL, MOBILE SHOPPER WORLD of consumers share 55% their purchases socially on Facebook, Twitter, Pinterest and other social sites. FAVORITE PLACES TO SOCIALLY SHARE ONLINE PURCHASES 55% 22% 14% 5% 3% 1% FACEBOOK VS. PINTEREST O 59% 33% of Pinterest users have purchased an item they saw on the site of Facebook users have purchased an item they saw on their news feed or on a friend's wall 79% 64% of Pinterest users are more likely to purchase items they've seen on Pinterest compared with Facebook users purchasing behavior of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item RETAIL MOBILE APPS Yah or Nay?! TOP3 REASONS CONSUMERS ÚSE RETAILER MOBILE APPS To browse for items 32% 2: To make purchases 22% But, when making online purchases, 66% 3: For discounts and deals of consumers prefer to purchase from a retailer's online site, versus its app. 26% LIGHTS, CAMERAS, AND USER REVIEWS! THE MAJORITY OF CONSUMERS MAKE 2-3 ONLINE PURCHASES A MONTH. 98% of consumers READ product reviews before making a purchase online 68% of consumers WRITE product reviews MOST POPULAR PRODUCT CATEGORIES CONSUMERS WRITE REVIEWS ON: Accessories 7% Electronics Outdoor Equipment 8% 23% 8% Furniture DVD's, CD's, MP3S 10% 14% 13% 13% Food or Baked Goods Clothing Books STAR RATINGS MATTER! One half of all shoppers agreed that the lowest star rating they'd be willing to accept when deciding to purchase a product is 3 stars on a 5-star-scale. .... ...... ... 83% of consumers base their decision to purchase an item on BOTH star ratings and written review comments. G STEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at www.SteelHouse.com 'Data derived from SteelHouse's Behavioral Commerce Platform" *Data derived from a national survey of 309 respondents conducted by SteelHouse and uSamp. FACEBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN OTHER

It's A Social, Mobile Shopper World

shared by SteelHouse on May 30
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More than half of online shoppers revealed they share their purchases socially, and when doing so, 55 percent prefer to share their purchases on Facebook, followed by Twitter (22%), Pinterest (14%), a...

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