iStockphoto's 2012 Trending Topics

Stockphoto PRESENTS: Trending Topics 2012 What you need, baby we've got it At iStock we have dudes called Research Specialists who are paid to figure out what you want – - like high-quality images that are original and regionally specific, but also culturally diverse. Well, ask and you shall receive. This fancy infographic shows the top user trends we saw in 2012. Percentage of creatives using stock imagery 42% YEAR: 2012 98% Most searched 67% 58% categories in 2012 YEAR: 2000 79% 73% 68% Medical We saw a big increase in desire for authentic, accurate medical images that show real health topics in real environments, rather than "stocky" images that are shot in a studio. See "True Health" litestyle Luxury is huge in Asia, less in Europe and North America. Thanks, financial crisis! So "The"Good Life" for many of us is visualized through images of play, fun and enjoyment (anything that's free to do). See“Luxury" & “The Good Life" What you look tor in a stock provider Concepts Coziness and comfort trumped less-is-more minimalist photography over the last year. Get your warm-and-fuzzy on with a palette of natural colors found in nature. See "Coziness n' Comfort" 78% QUALITY OF COLLECTION Business 70% Since business has taken on a wider global reach, gone are the days of 9 to 5.We're now seeing a big demand for imagery of people working into the wee hours, across cultures and time zones. EASE OF SEARCH See "24-7 Business" 52% FRESHNESS OF IMAGES People Diversity and authenticity rule in portraiture. You've told us you want to see real-life people who've never stepped onto on a catwalk in 18-inch heels and 20-inch 40% BREADTH OF COLLECTION waistlines – and "mature" men and women are the subjects you find most trustworthy. See "Our People"