Transcript

Internet Marketing Statistics You Can't Ignore

WHY YOU CAN'T MISS THE RAPIDLY GROWING DIGITAL ADVERTISING MARKET THE RAPIDLY GROWING 2011-2015 DIGITAL ADVERTISING MARKET 2011 2012 2013 2014 2015 NEWSPAPERS 20.3% 18.9% 17.8% 16.8% 15.9% MAGAZINES 9.4% 8.8% 8.3% 7.8% 7.3% TELEVISION 39.9% 40.2% 40.1% 40.1% 40.0% RADIO 7.1% 7.0% 6.9% 6.7% 6.6% CINEMA 0.5% 0.6% 0.5% 0.6% 0.6% OUTDOOR 6.7% 6.6% 6,5% 6.4% 6.3% INTERNET 16.1% 18.0% 19.8% 21.6% 23.4% HALF THE MONEY I SPEND ON ADVERTISING IS WASTED. PROBLEM IS... I DON'T KNOW WHICH HALF TRADITIONAL ADVERTISING WOES DIGITAL ADVERTISING WHOA'S IN 2014, 1 OF 4 AD DOLLARS BEING SPENT GLOBALLY WILL BE ON THE INTERNET HYPERCLUTTER The average person is exposed to 3000 advertising messages a day. * SOCIAL MEDIA * TELEVISION Imagine if Facebook was a country. • Only 18% of TV ad campaigns generate positive ROI • 90% of people who can skip TV ads, do. COSTLY f You can buy the same audience you reach at the Super Bowl for 25% of that amount online. CHINA FACEBOOK USA * NEWSPAPERS 1.344 BILLION 1.11 BILLION 313.9 MILLION Facing circulation declines Short life Poor reproduction • NIELSEN "TRUST IN ADVERTISING" REPORT 78% of people trust the recommendations of other consumers – while only 14% of people trust advertisements * MAGAZINES • Long lead times (6-12 weeks in advance!) Expensive * SEO * RADIO Google is the most popular home page This means the first page people will go to when starting up their computer is a search engine. Poor audience attentiveness The amount of people listening to terrestrial radio is declining (down 2% from last year) and people are opting for commercial-free radio. • 3 billion searches/day • "Search is now the tool of choice for shoppers, replacing both local newspaper advertising and yellow pages." * OUTDOOR/ BILLBOARDS * MOBILE • Very low exposure time Limited word count 4 billion people use a mobile phone. • 91% of adults have their mobile phones within an Start up billboard costs normally are around $50,000 arm's reach 24/7. SO WHY INVEST MORE IN INTERNET ADVERTISING? * WIDE REACH! The internet has broken all geographic restrictions. * HIGHLY INFORMATIVE! All the details of your offering can be easily accessible. * COST-EFFECTIVE! Through pay per click advertising, a marketer is actually paying only when the potential customer visits his website or looks through the product that is being sold. * TARGET ORIENTED! Advertise on websites that are specific to your niche. * QUICK CONVERSION! Customers can purchase your product/service then and * EASY TO USE! Even a business which is just a day old can advertise its products and services online, by starting its own there. * MEASURABLE! Easily measure the effectiveness of your advertising with tracking systems. website. SOCIAL MEDIA GROWTH FROM 2006 – 2012 YEAR FACEBOOK TWITTER LINKEDIN WORDPRESS TUMBLR GOOGLE+ PINTEREST 2006 12,000,000 1,000 8,000,000 600,000 2007 50,000,000 750,000 15,000,000 2,000,000 170,000 2008 100,000,000 5,000,000 33,000,000 4,300,000 1,000,000 2009 350,000,000 75,000,000 50,000,000 8,000,000 2,000,000 2010 600,000,000 145,000,000 75,000,000 11,100,000 7,000,000 10,000 2011 800,000,000 300,000,000 135,000,000 50,000,000 38,000,000 90,000,000 11,700,000 2012 1,000,000,000 500,250,000 200,000,000 60,000,000 86,000,000 400,000,000 25,000,000 GAGR 109.00 507.47 71.00 120.43 248.03 344.44 4.900.00 GET SOCIAL AND BECOME MOBILE OR RISK LOSING SHARE OF VOICE IN THE SOCIAL/MOBILE MARKETING ERA! AND IF THAT DIDN'T CONVINCE YOU... THIS IS WHAT HAPPENS WHEN YOU IGNORE THE INTERNET RISKS TAKEN WHEN YOU IGNORE DIGITAL MARKETING • You miss the 24/7 world. 24h • You can become a target for hackers. * With no one minding the social media ship, when will you notice that an account has been hacked? • Competitors will obtain the advantage. • Existing and potential employees will be blind to your company. • Silence and abandonment will embody your brand. • You would be missing out on over 3/4 of your market. * 273,785,413 of the 348,280,154 people in North America use the internet. That's 78.6%! 78.6% * According to the latest Nielsen Global Online Survey, more than 85% of the world's online population has used the internet to make a purchase - this about 875 million, up to 40% in the last two years. 85% * 20% of google searches by month are for local businesses and 46% of daily searches are for information on products and services. SURVEY ON THE AMOUNT MARKETERS WILL INCREASE/DECREASE THEIR BUDGETING IN THESE FORMS OF ADVERTISEMENT INCREASE | STAY ABOUT THE SAME DECREASE DON'T USE MOBILE ADVERTISING 69% 20% SOCIAL MEDIA ADVERTISING 70% 29% VIDEO ADVERTISING 64% 24% RICH MEDIA ADVERTISING 23% 50% STANDARD DISPLAY ADVERTISING 19% 48% CONNECTED TV / IPTV 13% 20% SOURCES: NIELSON, STATE OF THE MEDIA, INTRAMEDIA, MARKETING CHARTS, EMARKETER advice INTERACTIVE GROUP NEWSPAPERS MAGAZINES NOISIATT1 CINEMA INTERNET

Internet Marketing Statistics You Can't Ignore

shared by advice.interactive on Aug 07
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In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, mag...

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