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Interest in Pinterest

Pinterest INTEREST IN LAUNCHED 25 MONTHS AGO PINNERS CAN SHARE THEIR PINS ON FACEBOOK & TWITTER' O Over 20% of Facebook users are on Pinterest daily PINTEREST HAS A DEDICATED MEN ARE STARTING TO JOIN WOMEN IPHONE APP ON PINTEREST Prt MONTH PERCENT WOMEN PERCENT MEN P 000 JANUARY 2012 80 20 MARCH 2012 72 28 Downloaded nearly 250,000 times PINTEREST USERS ARE OVERWHELMINGLY AGED BETWEEN 25 - 54 MONTH/% in this age range 0-17 OVER 64 18-24 25-35 35-44 45-54 55-64 JANUARY 2012 4 28 28 23 7 3 MARCH 2012 6 28 28 25 8 3 PINTEREST USERS HAVE ABOVE PINTEREST USERS' TOP TEN AVERAGE INCOMES AUDIENCE INTERESTS ARE FASHION DESIGNERS & COLLECTIONS Users Household Income $ MUSIC ART & MEMORABILIA 8% $25k 3 VINEYARDS & WINE TOURISM 4 UTAH* 5 CRAFTS ТОР 42% $25k-$50k 10 29% $50k-$75k 12% $75k-$100k 6 PUBLIC RELATIONS 7 VENTURE CAPITAL** 6% $100k-$150k 3% $150k 8 IOWA" 9 SEO & MARKETING* 10 GRAPHIC DESIGN *Pinterest's t Rellech the increging attractiveness of Pinterest to social marketers s Midwestem roots are stil WHAT DID YOU PAY FOR THAT?"* WHAT DO YOU CHARGE FOR THAT?"" P For private accounts, pins that have price information are just as likely to be shared as pins that dont (average 5.5 repins) and O But for branded accounts, pins without prices were over twice as likely to be repinned than pins with prices! Users 'like' those pins more offen (1.5 likes per pin with $ details versus 1.1 likes of those without) AVERAGE TIME PINTEREST PAGE DAILY UNIQUE SPENT ON PINTEREST VISITS TO PINTEREST VIEWS IN MARCH 2012' PER VISIT JANUARY 2012 2 MILLION 14.2 MINUTES 2.3 BILLION MARCH 2012 4 MILLION THE NUMBER SHARE OF VISITORS TO OTHER SITES THAT ARRIVE FROM PINTEREST IS GROWING JANUARY 2012 FEBRUARY 2012 FACEBOOK REFERRALS (% OF ALL TRAFFIC) 6.92 6.38 PINTEREST REFERRALS (%) 0.85 1.05 TWITTER REFERRALS (%) 0.88 0.82 THE PERCENTAGE OF ALL SOCIAL MEDIA DRIVEN REVENUE THAT COMES FROM PINTEREST IS GROWING Q2 2011 Q1 2012 FACEBOOK 89% 82% PINTEREST 1% 17% TWITTER 10% 1% O PINTEREST is projected to account for 40% of all social media driven purchases FACEBOOK will have fallen to 60% and Twitter will be nowhere Q2 2012 PINTEREST 40% FACEBOOK 60% "FIRST TOUCH" REVENUE PER CLICK, FEBRUARY 2012 "MULTITOUCH" REVENUE PER CLICK, FEBRUARY 2012 TWITTER 4¢ TWITTER 24¢ FACEBOOK 14¢ FACEBOOK 40¢ PINTEREST 18¢ PINTEREST 45¢ BUYERS REFERRED FROM PINTEREST ARE' THAN VISITORS WHO 10 10% MORE LIKELY TO BUY SOMETHING ARRIVE FROM OTHER SPEND 10% MORE ON AVERAGE SOCIAL NETWORKS PERCENT TOP BRANDS ON PINTEREST INCLUDE OF THE TOP INFLUENTIAL PINNERS FOLLOWERS REPINS BETTER HOMES AND GARDENS 50000 80000 5 ARE PRINT MAGAZINE WHOLEFOODS 26000 66000 11 ARE RETAILERS OR OTHER BUSINESSES 37000 INDIVIDUALS AND BLOGS BERGDORF GOODMAN 16000 THE REST Sources: Iracebook App Doko entrebeathtpenttetcom 0 res. 2d Api 2012 Google AnaMs d Ap 2012 pinterent-cten-rorevene-percick-hon-tetter-ar-tacebool ayfty http//mahable.cor/2010pntenty t 2012 TAMBA OTAMBA, April 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infogaphic-interest-in-pinterest-TAMBA BRAVE I PLAYFUL DIGITAL Pinterest INTEREST IN LAUNCHED 25 MONTHS AGO PINNERS CAN SHARE THEIR PINS ON FACEBOOK & TWITTER' O Over 20% of Facebook users are on Pinterest daily PINTEREST HAS A DEDICATED MEN ARE STARTING TO JOIN WOMEN IPHONE APP ON PINTEREST Prt MONTH PERCENT WOMEN PERCENT MEN P 000 JANUARY 2012 80 20 MARCH 2012 72 28 Downloaded nearly 250,000 times PINTEREST USERS ARE OVERWHELMINGLY AGED BETWEEN 25 - 54 MONTH/% in this age range 0-17 OVER 64 18-24 25-35 35-44 45-54 55-64 JANUARY 2012 4 28 28 23 7 3 MARCH 2012 6 28 28 25 8 3 PINTEREST USERS HAVE ABOVE PINTEREST USERS' TOP TEN AVERAGE INCOMES AUDIENCE INTERESTS ARE FASHION DESIGNERS & COLLECTIONS Users Household Income $ MUSIC ART & MEMORABILIA 8% $25k 3 VINEYARDS & WINE TOURISM 4 UTAH* 5 CRAFTS ТОР 42% $25k-$50k 10 29% $50k-$75k 12% $75k-$100k 6 PUBLIC RELATIONS 7 VENTURE CAPITAL** 6% $100k-$150k 3% $150k 8 IOWA" 9 SEO & MARKETING* 10 GRAPHIC DESIGN *Pinterest's t Rellech the increging attractiveness of Pinterest to social marketers s Midwestem roots are stil WHAT DID YOU PAY FOR THAT?"* WHAT DO YOU CHARGE FOR THAT?"" P For private accounts, pins that have price information are just as likely to be shared as pins that dont (average 5.5 repins) and O But for branded accounts, pins without prices were over twice as likely to be repinned than pins with prices! Users 'like' those pins more offen (1.5 likes per pin with $ details versus 1.1 likes of those without) AVERAGE TIME PINTEREST PAGE DAILY UNIQUE SPENT ON PINTEREST VISITS TO PINTEREST VIEWS IN MARCH 2012' PER VISIT JANUARY 2012 2 MILLION 14.2 MINUTES 2.3 BILLION MARCH 2012 4 MILLION THE NUMBER SHARE OF VISITORS TO OTHER SITES THAT ARRIVE FROM PINTEREST IS GROWING JANUARY 2012 FEBRUARY 2012 FACEBOOK REFERRALS (% OF ALL TRAFFIC) 6.92 6.38 PINTEREST REFERRALS (%) 0.85 1.05 TWITTER REFERRALS (%) 0.88 0.82 THE PERCENTAGE OF ALL SOCIAL MEDIA DRIVEN REVENUE THAT COMES FROM PINTEREST IS GROWING Q2 2011 Q1 2012 FACEBOOK 89% 82% PINTEREST 1% 17% TWITTER 10% 1% O PINTEREST is projected to account for 40% of all social media driven purchases FACEBOOK will have fallen to 60% and Twitter will be nowhere Q2 2012 PINTEREST 40% FACEBOOK 60% "FIRST TOUCH" REVENUE PER CLICK, FEBRUARY 2012 "MULTITOUCH" REVENUE PER CLICK, FEBRUARY 2012 TWITTER 4¢ TWITTER 24¢ FACEBOOK 14¢ FACEBOOK 40¢ PINTEREST 18¢ PINTEREST 45¢ BUYERS REFERRED FROM PINTEREST ARE' THAN VISITORS WHO 10 10% MORE LIKELY TO BUY SOMETHING ARRIVE FROM OTHER SPEND 10% MORE ON AVERAGE SOCIAL NETWORKS PERCENT TOP BRANDS ON PINTEREST INCLUDE OF THE TOP INFLUENTIAL PINNERS FOLLOWERS REPINS BETTER HOMES AND GARDENS 50000 80000 5 ARE PRINT MAGAZINE WHOLEFOODS 26000 66000 11 ARE RETAILERS OR OTHER BUSINESSES 37000 INDIVIDUALS AND BLOGS BERGDORF GOODMAN 16000 THE REST Sources: Iracebook App Doko entrebeathtpenttetcom 0 res. 2d Api 2012 Google AnaMs d Ap 2012 pinterent-cten-rorevene-percick-hon-tetter-ar-tacebool ayfty http//mahable.cor/2010pntenty t 2012 TAMBA OTAMBA, April 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infogaphic-interest-in-pinterest-TAMBA BRAVE I PLAYFUL DIGITAL Pinterest INTEREST IN LAUNCHED 25 MONTHS AGO PINNERS CAN SHARE THEIR PINS ON FACEBOOK & TWITTER' O Over 20% of Facebook users are on Pinterest daily PINTEREST HAS A DEDICATED MEN ARE STARTING TO JOIN WOMEN IPHONE APP ON PINTEREST Prt MONTH PERCENT WOMEN PERCENT MEN P 000 JANUARY 2012 80 20 MARCH 2012 72 28 Downloaded nearly 250,000 times PINTEREST USERS ARE OVERWHELMINGLY AGED BETWEEN 25 - 54 MONTH/% in this age range 0-17 OVER 64 18-24 25-35 35-44 45-54 55-64 JANUARY 2012 4 28 28 23 7 3 MARCH 2012 6 28 28 25 8 3 PINTEREST USERS HAVE ABOVE PINTEREST USERS' TOP TEN AVERAGE INCOMES AUDIENCE INTERESTS ARE FASHION DESIGNERS & COLLECTIONS Users Household Income $ MUSIC ART & MEMORABILIA 8% $25k 3 VINEYARDS & WINE TOURISM 4 UTAH* 5 CRAFTS ТОР 42% $25k-$50k 10 29% $50k-$75k 12% $75k-$100k 6 PUBLIC RELATIONS 7 VENTURE CAPITAL** 6% $100k-$150k 3% $150k 8 IOWA" 9 SEO & MARKETING* 10 GRAPHIC DESIGN *Pinterest's t Rellech the increging attractiveness of Pinterest to social marketers s Midwestem roots are stil WHAT DID YOU PAY FOR THAT?"* WHAT DO YOU CHARGE FOR THAT?"" P For private accounts, pins that have price information are just as likely to be shared as pins that dont (average 5.5 repins) and O But for branded accounts, pins without prices were over twice as likely to be repinned than pins with prices! Users 'like' those pins more offen (1.5 likes per pin with $ details versus 1.1 likes of those without) AVERAGE TIME PINTEREST PAGE DAILY UNIQUE SPENT ON PINTEREST VISITS TO PINTEREST VIEWS IN MARCH 2012' PER VISIT JANUARY 2012 2 MILLION 14.2 MINUTES 2.3 BILLION MARCH 2012 4 MILLION THE NUMBER SHARE OF VISITORS TO OTHER SITES THAT ARRIVE FROM PINTEREST IS GROWING JANUARY 2012 FEBRUARY 2012 FACEBOOK REFERRALS (% OF ALL TRAFFIC) 6.92 6.38 PINTEREST REFERRALS (%) 0.85 1.05 TWITTER REFERRALS (%) 0.88 0.82 THE PERCENTAGE OF ALL SOCIAL MEDIA DRIVEN REVENUE THAT COMES FROM PINTEREST IS GROWING Q2 2011 Q1 2012 FACEBOOK 89% 82% PINTEREST 1% 17% TWITTER 10% 1% O PINTEREST is projected to account for 40% of all social media driven purchases FACEBOOK will have fallen to 60% and Twitter will be nowhere Q2 2012 PINTEREST 40% FACEBOOK 60% "FIRST TOUCH" REVENUE PER CLICK, FEBRUARY 2012 "MULTITOUCH" REVENUE PER CLICK, FEBRUARY 2012 TWITTER 4¢ TWITTER 24¢ FACEBOOK 14¢ FACEBOOK 40¢ PINTEREST 18¢ PINTEREST 45¢ BUYERS REFERRED FROM PINTEREST ARE' THAN VISITORS WHO 10 10% MORE LIKELY TO BUY SOMETHING ARRIVE FROM OTHER SPEND 10% MORE ON AVERAGE SOCIAL NETWORKS PERCENT TOP BRANDS ON PINTEREST INCLUDE OF THE TOP INFLUENTIAL PINNERS FOLLOWERS REPINS BETTER HOMES AND GARDENS 50000 80000 5 ARE PRINT MAGAZINE WHOLEFOODS 26000 66000 11 ARE RETAILERS OR OTHER BUSINESSES 37000 INDIVIDUALS AND BLOGS BERGDORF GOODMAN 16000 THE REST Sources: Iracebook App Doko entrebeathtpenttetcom 0 res. 2d Api 2012 Google AnaMs d Ap 2012 pinterent-cten-rorevene-percick-hon-tetter-ar-tacebool ayfty http//mahable.cor/2010pntenty t 2012 TAMBA OTAMBA, April 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infogaphic-interest-in-pinterest-TAMBA BRAVE I PLAYFUL DIGITAL Pinterest INTEREST IN LAUNCHED 25 MONTHS AGO PINNERS CAN SHARE THEIR PINS ON FACEBOOK & TWITTER' O Over 20% of Facebook users are on Pinterest daily PINTEREST HAS A DEDICATED MEN ARE STARTING TO JOIN WOMEN IPHONE APP ON PINTEREST Prt MONTH PERCENT WOMEN PERCENT MEN P 000 JANUARY 2012 80 20 MARCH 2012 72 28 Downloaded nearly 250,000 times PINTEREST USERS ARE OVERWHELMINGLY AGED BETWEEN 25 - 54 MONTH/% in this age range 0-17 OVER 64 18-24 25-35 35-44 45-54 55-64 JANUARY 2012 4 28 28 23 7 3 MARCH 2012 6 28 28 25 8 3 PINTEREST USERS HAVE ABOVE PINTEREST USERS' TOP TEN AVERAGE INCOMES AUDIENCE INTERESTS ARE FASHION DESIGNERS & COLLECTIONS Users Household Income $ MUSIC ART & MEMORABILIA 8% $25k 3 VINEYARDS & WINE TOURISM 4 UTAH* 5 CRAFTS ТОР 42% $25k-$50k 10 29% $50k-$75k 12% $75k-$100k 6 PUBLIC RELATIONS 7 VENTURE CAPITAL** 6% $100k-$150k 3% $150k 8 IOWA" 9 SEO & MARKETING* 10 GRAPHIC DESIGN *Pinterest's t Rellech the increging attractiveness of Pinterest to social marketers s Midwestem roots are stil WHAT DID YOU PAY FOR THAT?"* WHAT DO YOU CHARGE FOR THAT?"" P For private accounts, pins that have price information are just as likely to be shared as pins that dont (average 5.5 repins) and O But for branded accounts, pins without prices were over twice as likely to be repinned than pins with prices! Users 'like' those pins more offen (1.5 likes per pin with $ details versus 1.1 likes of those without) AVERAGE TIME PINTEREST PAGE DAILY UNIQUE SPENT ON PINTEREST VISITS TO PINTEREST VIEWS IN MARCH 2012' PER VISIT JANUARY 2012 2 MILLION 14.2 MINUTES 2.3 BILLION MARCH 2012 4 MILLION THE NUMBER SHARE OF VISITORS TO OTHER SITES THAT ARRIVE FROM PINTEREST IS GROWING JANUARY 2012 FEBRUARY 2012 FACEBOOK REFERRALS (% OF ALL TRAFFIC) 6.92 6.38 PINTEREST REFERRALS (%) 0.85 1.05 TWITTER REFERRALS (%) 0.88 0.82 THE PERCENTAGE OF ALL SOCIAL MEDIA DRIVEN REVENUE THAT COMES FROM PINTEREST IS GROWING Q2 2011 Q1 2012 FACEBOOK 89% 82% PINTEREST 1% 17% TWITTER 10% 1% O PINTEREST is projected to account for 40% of all social media driven purchases FACEBOOK will have fallen to 60% and Twitter will be nowhere Q2 2012 PINTEREST 40% FACEBOOK 60% "FIRST TOUCH" REVENUE PER CLICK, FEBRUARY 2012 "MULTITOUCH" REVENUE PER CLICK, FEBRUARY 2012 TWITTER 4¢ TWITTER 24¢ FACEBOOK 14¢ FACEBOOK 40¢ PINTEREST 18¢ PINTEREST 45¢ BUYERS REFERRED FROM PINTEREST ARE' THAN VISITORS WHO 10 10% MORE LIKELY TO BUY SOMETHING ARRIVE FROM OTHER SPEND 10% MORE ON AVERAGE SOCIAL NETWORKS PERCENT TOP BRANDS ON PINTEREST INCLUDE OF THE TOP INFLUENTIAL PINNERS FOLLOWERS REPINS BETTER HOMES AND GARDENS 50000 80000 5 ARE PRINT MAGAZINE WHOLEFOODS 26000 66000 11 ARE RETAILERS OR OTHER BUSINESSES 37000 INDIVIDUALS AND BLOGS BERGDORF GOODMAN 16000 THE REST Sources: Iracebook App Doko entrebeathtpenttetcom 0 res. 2d Api 2012 Google AnaMs d Ap 2012 pinterent-cten-rorevene-percick-hon-tetter-ar-tacebool ayfty http//mahable.cor/2010pntenty t 2012 TAMBA OTAMBA, April 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infogaphic-interest-in-pinterest-TAMBA BRAVE I PLAYFUL DIGITAL Pinterest INTEREST IN LAUNCHED 25 MONTHS AGO PINNERS CAN SHARE THEIR PINS ON FACEBOOK & TWITTER' O Over 20% of Facebook users are on Pinterest daily PINTEREST HAS A DEDICATED MEN ARE STARTING TO JOIN WOMEN IPHONE APP ON PINTEREST Prt MONTH PERCENT WOMEN PERCENT MEN P 000 JANUARY 2012 80 20 MARCH 2012 72 28 Downloaded nearly 250,000 times PINTEREST USERS ARE OVERWHELMINGLY AGED BETWEEN 25 - 54 MONTH/% in this age range 0-17 OVER 64 18-24 25-35 35-44 45-54 55-64 JANUARY 2012 4 28 28 23 7 3 MARCH 2012 6 28 28 25 8 3 PINTEREST USERS HAVE ABOVE PINTEREST USERS' TOP TEN AVERAGE INCOMES AUDIENCE INTERESTS ARE FASHION DESIGNERS & COLLECTIONS Users Household Income $ MUSIC ART & MEMORABILIA 8% $25k 3 VINEYARDS & WINE TOURISM 4 UTAH* 5 CRAFTS ТОР 42% $25k-$50k 10 29% $50k-$75k 12% $75k-$100k 6 PUBLIC RELATIONS 7 VENTURE CAPITAL** 6% $100k-$150k 3% $150k 8 IOWA" 9 SEO & MARKETING* 10 GRAPHIC DESIGN *Pinterest's t Rellech the increging attractiveness of Pinterest to social marketers s Midwestem roots are stil WHAT DID YOU PAY FOR THAT?"* WHAT DO YOU CHARGE FOR THAT?"" P For private accounts, pins that have price information are just as likely to be shared as pins that dont (average 5.5 repins) and O But for branded accounts, pins without prices were over twice as likely to be repinned than pins with prices! Users 'like' those pins more offen (1.5 likes per pin with $ details versus 1.1 likes of those without) AVERAGE TIME PINTEREST PAGE DAILY UNIQUE SPENT ON PINTEREST VISITS TO PINTEREST VIEWS IN MARCH 2012' PER VISIT JANUARY 2012 2 MILLION 14.2 MINUTES 2.3 BILLION MARCH 2012 4 MILLION THE NUMBER SHARE OF VISITORS TO OTHER SITES THAT ARRIVE FROM PINTEREST IS GROWING JANUARY 2012 FEBRUARY 2012 FACEBOOK REFERRALS (% OF ALL TRAFFIC) 6.92 6.38 PINTEREST REFERRALS (%) 0.85 1.05 TWITTER REFERRALS (%) 0.88 0.82 THE PERCENTAGE OF ALL SOCIAL MEDIA DRIVEN REVENUE THAT COMES FROM PINTEREST IS GROWING Q2 2011 Q1 2012 FACEBOOK 89% 82% PINTEREST 1% 17% TWITTER 10% 1% O PINTEREST is projected to account for 40% of all social media driven purchases FACEBOOK will have fallen to 60% and Twitter will be nowhere Q2 2012 PINTEREST 40% FACEBOOK 60% "FIRST TOUCH" REVENUE PER CLICK, FEBRUARY 2012 "MULTITOUCH" REVENUE PER CLICK, FEBRUARY 2012 TWITTER 4¢ TWITTER 24¢ FACEBOOK 14¢ FACEBOOK 40¢ PINTEREST 18¢ PINTEREST 45¢ BUYERS REFERRED FROM PINTEREST ARE' THAN VISITORS WHO 10 10% MORE LIKELY TO BUY SOMETHING ARRIVE FROM OTHER SPEND 10% MORE ON AVERAGE SOCIAL NETWORKS PERCENT TOP BRANDS ON PINTEREST INCLUDE OF THE TOP INFLUENTIAL PINNERS FOLLOWERS REPINS BETTER HOMES AND GARDENS 50000 80000 5 ARE PRINT MAGAZINE WHOLEFOODS 26000 66000 11 ARE RETAILERS OR OTHER BUSINESSES 37000 INDIVIDUALS AND BLOGS BERGDORF GOODMAN 16000 THE REST Sources: Iracebook App Doko entrebeathtpenttetcom 0 res. 2d Api 2012 Google AnaMs d Ap 2012 pinterent-cten-rorevene-percick-hon-tetter-ar-tacebool ayfty http//mahable.cor/2010pntenty t 2012 TAMBA OTAMBA, April 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infogaphic-interest-in-pinterest-TAMBA BRAVE I PLAYFUL DIGITAL

Interest in Pinterest

shared by thisisTAMBA on Apr 27
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Pinterest demographics, usage statistics and associated research, curated by TAMBA, the social media marketing agency.

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